t公司电话营销的人力资源管理模式分析与变革

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1、T公司电话营销的人力资源管理模式分析与变革提出T财产保险公司人力资源管理模式进行逐步地转变和改善的对策，结合社会层面上加强对保险电销人员的监督，使保险电销行业的人力资源管理与公司战略目标之间实现外部契合，从而推进整个保险电销行业的良性发展。最后，在总结本文主要观点的基础上，展望下一步研究方向。。关键词：保险，电话营销，人力资源管理模式AbstractAllalong，China'sinsuranceindustrymainlyincludedirectsaleandagentsmarketing．Withtheapplicatio

2、nofnetwork，populartelemarketingbegantoplayanimportantroleinmarketing．Althoughtelemarketingcansavetheoperationcostsoftheinsurancecompany，asanewwayofmarketingCanbeacceptedbypeopleornot，dependsontelemarketinginsuranceproductsdesignandmarketingskills，inwhichhumanresourcem

3、anagementoftheinsurancetelemarketingindustryplaysanimportantrole．Withthedevelopmentofsocial*，economic，scientificandtechnology，thereisnewopportunitiesandchallengeshumanresourcemanagementroleoftheinsurancetelemarketingisfacing．Inthispaper，high—involvedandhigh-controlled

4、humanresourcemanagementmodelsaredefinedbysixelements，includingrequirementsofpersonnelquality，professionaltraining，performancepay，promotion，jobsecurityandworkorganization．Byanalyzingthecharacteristicsofinsuranceproductsandinsurancemarketingchannelsindicatesthatinsuranc

5、etelemarketingneedstelemarketingstaffcommunicateeffectivelywithcustomers，understandtheirneeds，flexiblyprovidecustomizedproductstofittheirneedsandreallyparticipateincorporatemanagement．Theserequirementsofinsurancetelemarketingtopersonnelarehighlyfittohigh-involvedhuman

6、resourcemanagement．Althoughthefastincreaseofthenumberofinsuranceemployees，thequantity，structureandqualityofentireinsuranceemployeesCannotkeepupwiththedemandofinsurancemarket．High-levelinsurancetalentsareshort，andthereareunreasonableinincentiveandtalentselectionsystem．

7、HumanresourcemanagementmodelofChina'sinsurancetelemarketingismorehigh-controlled．ThispaperfurtheruseSPSSstatisticalmethods，bythewayofquestionnairetoexaminehumanresourcesmanagementmodeltypeofTpropertyinsurancecompaniestelemarketingdivision．’Statisticalanalysisis：TPrope

8、rtyInsuranceCompanytelemarketingdivisioninrecruitment，staffdevelopment，performanceevaluation，promotion，jobsecurity，team，orga