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ID:34585065
大小:1.81 MB
页数:48页
时间:2019-03-08
《t公司电话营销的人力资源管理模式分析与变革》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、T公司电话营销的人力资源管理模式分析与变革提出T财产保险公司人力资源管理模式进行逐步地转变和改善的对策,结合社会层面上加强对保险电销人员的监督,使保险电销行业的人力资源管理与公司战略目标之间实现外部契合,从而推进整个保险电销行业的良性发展。最后,在总结本文主要观点的基础上,展望下一步研究方向。。关键词:保险,电话营销,人力资源管理模式AbstractAllalong,China'sinsuranceindustrymainlyincludedirectsaleandagentsmarketing.Withtheapplicatio
2、nofnetwork,populartelemarketingbegantoplayanimportantroleinmarketing.Althoughtelemarketingcansavetheoperationcostsoftheinsurancecompany,asanewwayofmarketingCanbeacceptedbypeopleornot,dependsontelemarketinginsuranceproductsdesignandmarketingskills,inwhichhumanresourcem
3、anagementoftheinsurancetelemarketingindustryplaysanimportantrole.Withthedevelopmentofsocial*,economic,scientificandtechnology,thereisnewopportunitiesandchallengeshumanresourcemanagementroleoftheinsurancetelemarketingisfacing.Inthispaper,high—involvedandhigh-controlled
4、humanresourcemanagementmodelsaredefinedbysixelements,includingrequirementsofpersonnelquality,professionaltraining,performancepay,promotion,jobsecurityandworkorganization.Byanalyzingthecharacteristicsofinsuranceproductsandinsurancemarketingchannelsindicatesthatinsuranc
5、etelemarketingneedstelemarketingstaffcommunicateeffectivelywithcustomers,understandtheirneeds,flexiblyprovidecustomizedproductstofittheirneedsandreallyparticipateincorporatemanagement.Theserequirementsofinsurancetelemarketingtopersonnelarehighlyfittohigh-involvedhuman
6、resourcemanagement.Althoughthefastincreaseofthenumberofinsuranceemployees,thequantity,structureandqualityofentireinsuranceemployeesCannotkeepupwiththedemandofinsurancemarket.High-levelinsurancetalentsareshort,andthereareunreasonableinincentiveandtalentselectionsystem.
7、HumanresourcemanagementmodelofChina'sinsurancetelemarketingismorehigh-controlled.ThispaperfurtheruseSPSSstatisticalmethods,bythewayofquestionnairetoexaminehumanresourcesmanagementmodeltypeofTpropertyinsurancecompaniestelemarketingdivision.’Statisticalanalysisis:TPrope
8、rtyInsuranceCompanytelemarketingdivisioninrecruitment,staffdevelopment,performanceevaluation,promotion,jobsecurity,team,orga
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