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1、THEHARVARDBUSINESSSCHOOLPUBLISHINGGUIDETOBETTERBUSINESSWRITINGHARVARDBUSINESSSCHOOLPUBLISHING60HarvardWay,Boston,MA02163
2、www.harvardbusinessonline.orgProductNumber1002THEHARVARDBUSINESSSCHOOLPUBLISHINGGUIDETOBETTERBUSINESSWRITINGThefast-movingflowofinformationisthelifebloo
3、dofthecorporationtoday.Eachday,man-agerswadethroughasteadystreamofmemos,reports,andrequests;indeed,thetypicalexecu-tivespendsasmuchastwohoursperdayrespondingtoe-mailsalone.Butasthisfloodofinformationgrows,sodoconcernsaboutitseffectiveness:arecentsurveyof120blue-chipAmerica
4、ncompaniesfoundthatathirdofemployeeswrotepoorly,aproblembusinessesarespendingmorethan$3billionayeartocorrect.Obviously,thecostsarehighforeveryone.Onemanager’sconfusinge-mailcangeneratefivemorewhenpuzzledemployeesseekclarification.Themoretimepeoplespendtryingtoteaseoutinform
5、ationtheyneedtoknow,thelesstimetheyhavetoputthatinformationtowork.Andpoorwritingskillshaveapersonalcostforexecutives.Thosewhocan’twritewellnotonlyloseeffectivenessandefficiency,theylessentheirowncredibilityandpersuasiveness.Theessenceofbusinesswritingisnotsimplytransmittin
6、gdata;itisconveyingcomplexideasandtherelationshipsamongthem.Complicatingthistaskistherelentlesstimepressurethatisafactofbusinesslifetoday.Thiscollectionaimstohelpbusyexecutivesandemployeeslearntoorganizetheirideasquicklyandcommunicatethemclearlyandconcisely.Forinstance,“T
7、heBestMemoYou’llEverWrite”and“WritingWellWhenTimeIsTight”focusonatime-pressedmanager’sneedforastreamlinedprocesstogetideasdownonpaper.Thenextthreearticlesinthiscollection—“WritinganExecutiveSummaryThatMeansBusi-ness,”“Don’tPushThatSendButton!”and“MakingYourProposalComeOut
8、onTop”—pro-videtipsonadjustingwritingtomakeitmosteffectiveinaparticularformatorcontext.Weallknoweditingourownwritingistough.Severalarticleshere,suchas“FindtheRightToneforYourBusinessWriting”and“FiveQuickWaystoTrimYourWriting,”aredesignedtohelpmanagersdevelopthiscrucialski
9、ll.Thecollectioncloseswithanarticletargetedatoneofthemostchallengingwriting-relatedtasksamanager
