Barclays - A Guide to Writing a Business Plan

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1、AGUIDETOWRITINGABUSINESSPLANNo.004July2009IntroductionWritingabusinessplanisoneofthemostimportanttaskswhenstartingupanewbusiness.Itwillhelpyousettargets,collateallyourideas,planforthefutureofyourenterprise,andverifythatyourideaforabusinessisrealisticandworkable.Thebusinessplanisalsoanessen

2、tialtoolforattractingfundingtogetstarted.Itisadynamicdocumentthatshouldbereviewedregularlytohelpyoumonitorandmeasuretheperformanceofyourbusiness.Thisfactsheetdescribeswhatabusinessplanshouldinclude,howyoushouldgoaboutwritingoneandwhatyouwillachievebydoingso.Itincludeshintsandtipsaswellasso

3、urcesoffurtherinformation.Itisaimedparticularlyatstart-upbusinessesthatneedtoraisefunding,buttheprinciplesstatedareequallyvalidforestablishedbusinesseslookingtogrow.ThebenefitsofwritingabusinessplanThismeanstheywillwanttoseeevidencetobackupanyclaimsyoumake,andtheplanwillneedtoshowthat(atTh

4、ebusinessplanisprincipallyforyouandyourbusinessleastinthemediumterm)thebusinesswillbeabletopartnersanditcanhelpyouto:supportyouandanyborrowingrequirementsyoumayhave.•Bringtogetheryourideasandresearchintoastructuredformat.Whatshouldbeincludedintheplan?•DecidewhetherorwhenyourbusinesswillbeE

5、verybusinessandsituationwillbedifferent,butthecommerciallyviable.headingsbelowareuseful'steppingstones'toincludeinanybusinessplanandwillensureyouaddressthemost•Clarifyyourbusinesspurposetoyourselfandimportantissuesthataninvestororafundingbodymaycommunicateittoanypartnersorstaff.have.•Predi

6、ctfuturescenariosandpitfallsandaddressTableofcontentsthembeforetheythreatenthesuccessofyourIncludeatableofcontentslistingthemainsectionsandbusiness.pagenumbersintheplan.Ifitisdifficulttofindkeyinformationamongamassoftextthathasnological•Setoutthestrategyforyourbusiness,andindexthepersonass

7、essingthebusinessplanwillbeparticularlyyourmarketingstrategy.frustrated,andsolesslikelytoconsidertheplanpositively.•Settargetsandobjectives,includingsalesandfinancialtargets,soyoucanmonitoryourExecutivesummarybusiness'performanceonacontinuingbasis.Thisshouldbe