An Overview of Business Writing

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1、AnOverviewofBusinessWriting●Functions●Effectivesentences●SixC’sprinciples(forwholecomposition)●Grammar●ModernchangesFUNCTIONS:Inform:toconveytheinformationwayswaysPersuade:toinfluencereaders’attitudesandactionstoacceptwriters’ideas,servicesorproducts.Entertain:tore

2、tainthereader’sgoodwill.TheCustomerisKing!!!EFFECTIVESENTENCESUnityCoherenceConcisenessEmphasisVarietyUnity:toexpressasinglecompletethought.句子意思表达不完整e.g.Tomgraduated.TomgraduatedfromTingsuaUniversity.中心不明确Hewalkedalongthestreetandthensuddenlyrealizedhewaslost.Ashew

3、alkedalongthestreethesuddenlyrealizedhewaslost.主谓不一致Everyteacherandstudentwereinvitedtogototheparty.Everyteacherandstudentwasinvitedtogototheparty.Coherence:tohaveaclearandreasonableconnectionbetweenparts.平行结构Amanisjudgednotonlybywhathesaysbutalsobyhisdeeds.Amanisj

4、udgednotonlybywhathesaysbutalsobywhathedose.代词与先行词一致Shetoldmysistershewaswrong.Mysisterwastoldthatshewaswrong.“I’mwrong,”shesaidtomysister.??悬垂结构Lookingoutofthewindow,thegrassstretchedasfarastheeyecanreach.Lookingoutofthewindow,he/she/I/wecanseethegrassstretchedasf

5、arastheeyecanreach.Outsidethewindow,thegrassstretchedasfarastheeyecanreach.Conciseness:tohavenecessarywords.Thefewerwordsareused,thebetter.e.g.Itwassmallinsize.Itwassmall.Inmyopinion,Ithinkyourplanisexcellent.Ithinkyourplanisexcellent.Emphasis:toindicateanimportant

6、ideaoropinion.e.g.Thelightshinesthroughtheblueskywherewhitecloudsflowandsomebirdsareflyingacross.Itisasunnyday.Howwonderful!1）句尾强调（EndEmphasis）e.g.Hehasachievedsuccess,Ibelieve.Hehas,Ibelieve,achievedsuccess.2）倒装语序（InvertedOrder）e.g.Ididnotbelievewhatshesaidforamom

7、ent.3）重复（Repetition）有意重复主要信息也可达到强调的目的。e.g.…thatgovernmentofthepeople,bythepeople,andforthepeople,shallnotperishfromtheearth.NotforamomentdidIbelievewhatshesaid.1．Welastreceivedapaymentfromyousixmonthsago.4．Sixmonthshavepassedsinceyourlastpayment.2．Wehavenotreceived

8、apaymentfromyouforsixmonths.5．Sixmonthshavegonebysinceyoulastpaidus.3．Youlastpaidussixmonthsago.6．Youhavenotpaidusforsixmonths.Ithasbeensixmonths