Business Overview

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1、BusinessPlanfornewtypesofbathtubs201211141012departmentofphysics赵芸赫BusinessOverviewIntroductionandcompetitiveadvantage:Thisbusinessaimstoproducedifferentkindsofbathtubsasfollowedandlaunchthemonthemarket.Andthesebathtubsaredesignedbasedontheformeronesthecompanyhaveproduced.(1)Consideringthattheb

2、athtubisdifficulttoclean,oneofthebathtubwedesignhasapedestalwhichcanseparatefromtheotherparts.Andmanypeoplearguethattakingashowerisbetterthanimmersinginthewaterintermsofcleaning.Comparedtothewater-circulatedeviceintheswimmingpool,wewilladdasimilardevicetothetubtomakeupforthetraditionalbathtub.(

3、2)Asweallknow,colorscaninfluenceouremotion,anotherkindofbathtubwith7colorsofLEDlightingswhichcanchangecolorsregularlywillbringdramaticeffectandrelievetensionandpressure.WealsohaveaseriesofhalogenlightstoreplaceLEDlights.(3)ThethirdkindofbathtubcontainsasmallTVandyoucancontrolitsimplybythebutton

4、onthesideofthetub.It’senjoyabletotakeabathwhilewatchingafunnyshow.(4)Manyexistingbathtubshavethefunctionofmassagingbycontrollingthevibrationorthespeedofsprayingwater.However,weaddsomethingdifferenttoourbathtubformassaging.Forexample,theshapeofitsbottomimitatetheoutlineoftheskeletonofpeoplewhich

5、makeitespeciallycomfortableforpeople’sneckandbackwhenlyinginit.Commonfeatures:Alltheproductsabovehaveadevicewhichcantellwaterlevelandwillalarmyouthetubhasbeenfilledup,besides,theanti-slipmaterialareusedtoproducethetubandwewilladdtwohandlesateachsideofthetubtoensurecustomer’ssafety.Shapeandsizec

6、hoices:tomeettheneedofdifferentpeople,weprovidebathtubswithshapesofboat,rectangle,ovalandsoon.Sizechoicesincludecommonone,extensionone,sizefortwopeopleandsoon.Somethingspecial:Wealsodesignfoldingbathtubstosolvetheproblemthatallthefamilymembers(sometimestherewillalsobesomeguests)wanttotakeabatha

7、tthesametime,it’sthecheapestanditwon’ttakeupsomuchspace.MarketingPlan:Marketresearch:Tocollectinformationbyprimaryresearch,questionsare:1)Whatfeaturesareyousatisfiedwiththecurrentbathtub?2)Whatfeatureswouldyouliketoaddtothecurrent