HBS-case interview guide.pdf

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1、HarvardBusinessSchoolManagementConsultingClubCaseInterviewGuideHarvardBusinessSchoolManagementConsultingClubCaseInterviewGuideCasescontributedbyManagementConsultingClubandconsultingcompanies.Note:CaseguideisstrictlyfortheuseofcurrentHBSManagementConsultingClubmembers.Nopartofthisdoc

2、umentmaybereproducedortransmittedinanyformorbyanymeans—electronic,mechanical,photocopying,recording,orotherwise—withoutthepermissionofHBSManagementConsultingClub.TABLEOFCONTENTSINTRODUCTION:OVERVIEWOFTHECASE............................................................................

3、....................................................1OVERVIEWOFCASEFRAMEWORKS.............................................................................................................................................3PORTER’SFIVEFORCES..............................................

4、.......................................................................................................................4MARKETING/STRATEGYCONCEPTSREVIEW–OVERVIEW.................................................................................................6MARKETING/STRATEGYCONCEP

5、TSREVIEW–THE4CS......................................................................................................7MARKETING/STRATEGYCONCEPTSREVIEW–THE4PS....................................................................................................24MARKETING/STRATEGYCONCEP

6、TSREVIEW–CONTRIBUTIONANALYSIS................................................................28MARKETING/STRATEGYCONCEPTSREVIEW–MARKETSIZINGANDSEGMENTATION.........................................29OPERATIONSCONCEPTSREVIEW.............................................................

7、...................................................................................30PROFITABILITYFRAMEWORK......................................................................................................................................................31HELPFULHINTS............

8、...................