ll烟草公司“互联网+”平台下营销团队优化研究

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1、山西大学2018届硕士学位论文LL烟草公司“互联网+”平台下营销团队优化研究作者姓名贺浈益指导教师张苏串教授学科专业工商管理研究方向人力资源管理培养单位经济与管理学院学习年限2015年9月至2018年6月二〇一八年六月ThesisforMaster’sdegree,ShanxiUniversity,2018ResearchonMarketingTeamOptimizationunderLL.T.’sInternet+PlatformNameZhenyiHeSupervisorProf.SuchuanZha

2、ngMajorBusinessAdministrationFieldofResearchHumanResourceManagementSchoolofEconomicsandDepartmentManagementResearchDurationSept.2015-June.2018June,2018目录中文摘要..................................................................................................

3、.......................IABSTRACT........................................................................................................................II第一章绪论................................................................................................

4、......................11.1研究背景及意义.....................................................................................................11.1.1研究背景.......................................................................................................11.1.2研究

5、意义.......................................................................................................21.2国内外研究现状.....................................................................................................31.2.1国外研究现状..........................

6、.....................................................................31.2.2国内研究现状...............................................................................................51.3研究内容与方法....................................................................

7、.................................61.3.1研究内容.......................................................................................................61.3.2研究方法...................................................................................................

8、....61.3.3技术路线.......................................................................................................6第二章相关理论概述........................................................................................