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1、Credibilityforthe21stCentury29310Credibilityforthe21stCentury:IntegratingPerspectivesonSource,Message,andMediaCredibilityintheContemporaryMediaEnvironmentMIRIAMJ.METZGERANDREWJ.FLANAGINKERENEYALDAISYR.LEMUSROBERTM.MCCANNUniversityofCalifornia,SantaBarbaraTechnologicalcapabilitiesandfeaturesofthe
2、InternetandWorldWideWebhavepromptedconcernsabouttheverityofonlineinformation,thecredibilityofnewmedia,andthenewresponsibilitiesplacedonmediaconsumers.Reflectingtheseconcerns,scholarshaveshownarenewedinterestinthecredibilityofsources,theirmessages,andthemediathatcarrythem.Nonetheless,researchersw
3、hoarecurrentlyreengagingtheissueofinformationcredibilityhaveyettotakefulladvantageoftherichheritageleftbycredibilityresearchconductedoverthelasthalfcentury.Theprimaryaimofthischapteristoshowhowpastresearchcaninformpresentattemptstounderstandcredibilityinthenewmediaenviron-ment,focusingparticular
4、lyonWeb-basedinformation.Towardthatend,thischapterre-views,synthesizes,andintegratesthesubstantialliteratureonsource,message,andmediacredibility;addressesissuesofcredibilityconceptualization,operationalization,andmea-surement;suggestsstrategiestoempoweronlineusersandinformationproviders;andculmi
5、nateswithstrategiesforcredibilityresearchandanagendaforthestudyofcredibil-ityinthecontemporarymediaenvironment.ewtechnologieshaverecathectedanoldareaofinterestinthefieldofNcommunication.Byconnectingusersinwaysneverbeforepossible,tech-nologiessuchastheInternetandWorldWideWebhavebroughtnew1attenti
6、ontotheissueofcredibilityacrosssources,messages,andmedia.Thesetechnologieshavechangedhumanassociationbymakingpoint-to-pointcommu-Correspondence:MiriamJ.Metzger,UniversityofCalifornia,SantaBarbara,DepartmentofCommu-nication,SantaBarbara,CA93106-4020;email:metzger@comm.ucsb.eduCommunicationYearboo
7、k27,pp.293–335294COMMUNICATIONYEARBOOK27nicationincreasinglyfeasible,resultingingreateravailabilityofmorediversein-formationsourcesandresourcesthanatanytimeinthepast.Aconsequenceisthatthefiltersandcontrolmechanisms,whichform
