m集团幼儿园顾客感知价值及提升对策研究

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1、山西大学2018届硕士学位论文M集团幼儿园顾客感知价值及提升对策研究作者姓名张茜指导教师孟慧霞副教授学科专业工商管理研究方向市场营销培养单位经济与管理学院学习年限2015年9月至2018年6月二〇一八年六月ThesisforMaster’sdegree,ShanxiUniversity,2018ResearchonCustomerPerceivedValueandPromotionCountermeasuresofKindergartensinMGroupStudentNameQianZhangSupervisorProf.HuixiaMengMajo

2、rBusinessAdministrationSpecialtyMarketingDepartmentSchoolofEconomicsandManagementResearchDuration2015.09-2018.06June,2018目录中文摘要....................................................................................................................IAbstract...........................

3、....................................................................................................II第一章绪论.......................................................................................................................11.1研究背景.............................................

4、....................................................................11.2研究目的及意义.....................................................................................................21.3研究内容和方法........................................................................................

5、.............3第二章研究现状...............................................................................................................42.1幼儿园教育研究领域.............................................................................................42.1.1建设规模...............................

6、......................................................................42.1.2课程设置.....................................................................................................42.1.3教师行为........................................................................................

7、..............52.1.4教学模式.....................................................................................................52.2顾客感知价值研究.................................................................................................72.2.1顾客感知价值.................................

8、...............................................