玫琳凯（中国）化妆品公司微信营销策略的改进

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1、万方数据Marykay(Chinese)improvedMicromessagemarketingstrategyAbstractInaneraofInternet，everybodybelievesthattheinfluenceofWechatandMicroblogistremendous，andthereareendlessbusinessopportunitiesintheInternet．Nowadays，thereareover800millionregisteredpersonalusersinChina，andmorethan30

2、0enterpriseshavejoinedthepublicplatformofWechat,morethan100ofwhichhavealreadyhadover1millionaudience．Meanwhile，therearenearly500millionregisteredusersinSinaMicroblog，including54milliondailyactiveusers．Andnearly100millionmessagesaresenteveryday．Atpresent,thereare4disadvantagesf

3、orpersonalusersandenterprisesthatusethepublicplatformofWechat：Firstly,theyarenotfamiliarwiththefunctionsofWechat．ManyenterprisesbegintousethepublicplatformofWechatandthepersonalWechat,butmostofthemcouldn’tmakefunuseofWechat．ThefunctionsofWechatsuchasthecustomreply,thecustommen

4、u，masstextingcouldn’tbeusedfully,whichleadstotheimpropermarketingstrategy．Secondly,someenterprisescouldn’tpromotetheirWeehateffectivelyeveniftheyhavegreatproducts．Lessfans，lessreputation．Thirdly,tosomeenterprises，poortechnicallevelonWechatleadstopoorWechatcommunication．Ifthose

5、enterprisescouldemploysomeexperiencedteamstosetupmicro-websitesandmicro．mallforthem，theproblemcouldbesolvedsuccessfully．Inaddition，theenterprisescouldn’tmakeprofitseffectively．AlltheenterprisesshouldsetupthepublicplatformofWechat，graspthepotentials，tradeandSOon．Bythismeans，asy

6、stematicbusinessmodecantakeshape，whichisanecessaryroadtoSuccessforalltheenterprises．Wemustgraspeverystepandwecouldn’tneglectanydetail．OnlyinthiswayCanwemakemoreachievements．Marykay(China)isacosmeticscompanywith51-yearhistory．HowtokeeppacewiththetimesandsetupitsownWechatplatfor

7、m，howtousetheplatformtolookforcustomersandmakesales，andhowtomakeWeehattheenterprisesthesalesplatform，IT万方数据AbstraetarcthepointsofthepapenThepaperintroducesthehistoryofMarykay(China)，itsexistingmarketingmodel，itsmarketingenvironment,itsWechatpublicaccount,itsWechatsubscriptiona

8、ccount,itsexistingproblemsaswellasthesolution．Bythestrategies