微视角下谣言传播和组织因应策略-研究

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1、山东大学硕士学位论文ContentsChineseabstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．1Abstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3CItAPTER1INTRODUCTION⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．51．1thebackgroundandsignificanceoftheresearch⋯⋯．⋯．．．．．．．．．．．⋯．．．．．．．．．．．⋯．．．．⋯．．．．．．．51．2themainco

2、ntentoftheresearch．．⋯．．．．．．．．．．．．．．．．．．．⋯．．．．．⋯⋯．．．．．．．⋯．．⋯．．．．．．．⋯．．．．⋯．．．．⋯71．3themainmethodoftheresearch．．⋯．．．⋯．．．．．．．⋯⋯⋯．．．．．⋯．．．⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯．．⋯．．81．4theexpectedinnovationontheresearch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．9C姒PTER2LITER^LTUREREVIEW⋯⋯⋯⋯⋯⋯⋯⋯2．1theresearchliteraturere

3、viewofmicrobloggingspread⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．102．2theresearchliteraturereviewofrumors．．．．．．．．．．．．⋯．．．．．⋯．⋯．．．．．．⋯．．⋯．．．．．．．⋯．．．．⋯．．．．．122．2theresearchliteraturereviewofmarketing．．．．．．．．⋯．．．．．．．⋯．．．．．．．．⋯⋯⋯⋯⋯⋯⋯．⋯．．．．．152．3theresearchliteraturereviewofmicrobloggingrumors．⋯．．．．．

4、⋯．⋯．．．．．．．．⋯⋯．⋯．．．．．182．4theresearchliteraturereviewofmicrobloggingmarketing⋯．⋯．．．．．．．．．．．．⋯．．．．⋯．．．．．19CHAPTER3THEchallengesofrumorsMarketingONTIlEMicroblog⋯⋯⋯⋯-123．1theconceptdefinationofMicroblogrumormarketing⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一123．2theCharacteristicsofMicroblogrumormarke

5、ting．．．．．⋯．．．．．．．．．⋯．．．．．．．．．．．．⋯⋯⋯⋯⋯123．3thetypeofMicroblogrumormarketing⋯。。。。。。。。。．⋯⋯．．．．．．．．．⋯．。．⋯．．．．．⋯．．．．⋯．．⋯。。．．．．，263．3．1thefocustypeofrumorsmarketingonthemicroblogging⋯⋯．．．．．．．⋯．．．．⋯．．．．．263．3．2thedamagetypeofrumorsmarketingORthemicrohlogging．．．．．．．．．．⋯．．．．⋯．．．

6、．．273．4thedamageofMicroblogrumormarketing⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．283．5thechaptersummary．．．⋯．．．⋯．．．．．．．．⋯⋯．．．．．⋯⋯⋯．⋯⋯⋯⋯⋯⋯．．．．⋯．．．．．．．．．．．．⋯．．．．⋯．．．．．29CHAPTER4THEanalysisofenterpriseMicroblogrumormarketing⋯⋯⋯⋯⋯．．304．1theDisseminationprocessofenterpriseMicroblogrumormarketing

7、⋯⋯⋯⋯⋯⋯304．2thecharacteristicsofmicroblogPROPAGENGATION．．⋯．．．．⋯．．．．．．．．．．．．，．．．．．．．．．．，，．，314．3THEvalueanalysisBASEDONcharacteristicsofmicroblogPROPAGENGATION⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3：；山东大学硕士学位论文4．4THEMAKEROFnlmorsMarketingONTHEMicroblog⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．364．5THEFACTO

8、RSOF11lmorsMarketingONTHEMicroblog⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯394．6thechaptersummary⋯⋯⋯⋯⋯．⋯⋯⋯⋯．⋯．．⋯．⋯⋯⋯⋯⋯⋯．．．⋯⋯⋯⋯⋯⋯⋯⋯．．．⋯⋯41CHA