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1、-------重庆大学硕士学位论文英文摘要ABSTRACTWiththecomingofageofWeb2.0,microblogisgraduallybecomingthemost
popularonlinesocialapplicationduetoitshighlyinformative,widecoverage,high
degreeofreaderinvolvement.Today,Weiboismorethanawe-mediaofreadingnews
orexpressingindividualopin
2、ions.Itisapublicplatformwherepeoplecoulddiscuss
andevendebateoncertainissues,Theirrighttoexpressionissomewhatstrengthenand
extended.Meanwhile,theeasyaccessofWeibo,thefragmentedwritingandthe
viruses-likespreadingmodelleadtofalseinformationandirrationalemotion,and
3、thus
inmanycasesbecomingahotbedforspreadingrumors.InthisWeiborumorstudyon,IwillclarifytheconceptofWeiborumorsandto
explorethereasonsandinfluentialfactorsintheprocessofrumorspreadingwiththe
knowledgeintheareaofjournalismandcommunication,sociology,psychologyandlaw
4、,
andtrytodesignaformulaandthedisseminationmodelofWeiborumors.Besides,I
willmakeacaseanalysistoshowawayofhowWeiborumorcouldbediffused.And
finally,Iwouldliketoputforwardsomeideasincounteringandreducingthe
disseminationofWeiborumors.Thisdissertationdiscoversthatth
5、eeffectsofWeiborumorsarecloselyrelatedto
thenumberofblogger’sfans,theparticipationofopinionleadersandtheamountof
repost.Hence,intheprocessofgoverningtherumordissemination,establishingof
relatedlawisnotquiteenough.Inaddition,itisimportanttosetupakindof
mechanismf
6、orrumorrefuting,tospreaddenialsoffalseinformation,andtocultivate
thegovernmentofficials’abilitiesandwillingnesstoparticipateintotheonlineactivities.
Furthermore,traditionalmedia,microblogoperators,microblog"opinionleaders"are
allresponsiblefortheenvironmentofWei
7、bo.Asforthe“netizen”theyshouldget
awayfrommakingupandspreadingrumorsinusingWeibo.Onlyinthisway,canthe
situationofrumorschangesandaharmoniousinternetenvironmentcanbecreated.Keywords:weiborumors,microblog,rumordiffuse,influencingfactors,counter-measures-----------
8、II-----------重庆大学硕士学位论文目录目录中文摘要.......................................................................................................................................