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1、重庆大学硕士学位论文英文摘要ABSTRACTWiththecomingofageofWeb2.0,microblogisgraduallybecomingthemostpopularonlinesocialapplicationduetoitshighlyinformative,widecoverage,highdegreeofreaderinvolvement.Today,Weiboismorethanawe-mediaofreadingnewsorexpressingindividualopinions.Itisapublicplatformwherepeoplecoulddiscussa
2、ndevendebateoncertainissues,Theirrighttoexpressionissomewhatstrengthenandextended.Meanwhile,theeasyaccessofWeibo,thefragmentedwritingandtheviruses-likespreadingmodelleadtofalseinformationandirrationalemotion,andthusinmanycasesbecomingahotbedforspreadingrumors.InthisWeiborumorstudyon,Iwillclarifythec
3、onceptofWeiborumorsandtoexplorethereasonsandinfluentialfactorsintheprocessofrumorspreadingwiththeknowledgeintheareaofjournalismandcommunication,sociology,psychologyandlaw,andtrytodesignaformulaandthedisseminationmodelofWeiborumors.Besides,IwillmakeacaseanalysistoshowawayofhowWeiborumorcouldbediffuse
4、d.Andfinally,IwouldliketoputforwardsomeideasincounteringandreducingthedisseminationofWeiborumors.ThisdissertationdiscoversthattheeffectsofWeiborumorsarecloselyrelatedtothenumberofblogger’sfans,theparticipationofopinionleadersandtheamountofrepost.Hence,intheprocessofgoverningtherumordissemination,est
5、ablishingofrelatedlawisnotquiteenough.Inaddition,itisimportanttosetupakindofmechanismforrumorrefuting,tospreaddenialsoffalseinformation,andtocultivatethegovernmentofficials’abilitiesandwillingnesstoparticipateintotheonlineactivities.Furthermore,traditionalmedia,microblogoperators,microblog"opinionle
6、aders"areallresponsiblefortheenvironmentofWeibo.Asforthe“netizen”theyshouldgetawayfrommakingupandspreadingrumorsinusingWeibo.Onlyinthisway,canthesituationofrumorschangesandaharmoniousinternetenvironmentcanbecreated.Keywords:weiborumors,microblog,rumordiffuse,influencingfactors,counter-measuresII重庆大学
7、硕士学位论文目录目录中文摘要..........................................................................................................................................I英文摘要...........................................
