“微”视角下谣言传播与组织因应策略研究

“微”视角下谣言传播与组织因应策略研究

ID:34592737

大小:7.54 MB

页数:62页

时间:2019-03-08

“微”视角下谣言传播与组织因应策略研究_第1页
“微”视角下谣言传播与组织因应策略研究_第2页
“微”视角下谣言传播与组织因应策略研究_第3页
“微”视角下谣言传播与组织因应策略研究_第4页
“微”视角下谣言传播与组织因应策略研究_第5页
资源描述:

《“微”视角下谣言传播与组织因应策略研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库

1、山东大学硕士学位论文ContentsChineseabstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..1Abstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3CItAPTER1INTRODUCTION⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..51.1thebackgroundandsignificanceoftheresearch⋯⋯.⋯...........⋯...........⋯....⋯.......51.2themaincontentoftheresearc

2、h..⋯...................⋯.....⋯⋯.......⋯..⋯.......⋯....⋯....⋯71.3themainmethodoftheresearch..⋯...⋯.......⋯⋯⋯.....⋯...⋯⋯⋯⋯⋯⋯⋯⋯⋯..⋯..⋯..81.4theexpectedinnovationontheresearch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..9C姒PTER2LITER^LTUREREVIEW⋯⋯⋯⋯⋯⋯⋯⋯2.1theresearchliteraturereviewofmicrobloggingspread⋯⋯⋯⋯⋯⋯⋯⋯⋯

3、⋯⋯⋯⋯.102.2theresearchliteraturereviewofrumors............⋯.....⋯.⋯......⋯..⋯.......⋯....⋯.....122.2theresearchliteraturereviewofmarketing........⋯.......⋯........⋯⋯⋯⋯⋯⋯⋯.⋯.....152.3theresearchliteraturereviewofmicrobloggingrumors.⋯.....⋯.⋯........⋯⋯.⋯.....182.4theresearchliteraturerevie

4、wofmicrobloggingmarketing⋯.⋯............⋯....⋯.....19CHAPTER3THEchallengesofrumorsMarketingONTIlEMicroblog⋯⋯⋯⋯-123.1theconceptdefinationofMicroblogrumormarketing⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一123.2theCharacteristicsofMicroblogrumormarketing.....⋯.........⋯............⋯⋯⋯⋯⋯123.3thetypeofMicroblogrumormar

5、keting⋯。。。。。。。。。.⋯⋯.........⋯.。.⋯.....⋯....⋯..⋯。。....,263.3.1thefocustypeofrumorsmarketingonthemicroblogging⋯⋯.......⋯....⋯.....263.3.2thedamagetypeofrumorsmarketingORthemicrohlogging..........⋯....⋯.....273.4thedamageofMicroblogrumormarketing⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.283.5thechaptersummary..

6、.⋯...⋯........⋯⋯.....⋯⋯⋯.⋯⋯⋯⋯⋯⋯....⋯............⋯....⋯.....29CHAPTER4THEanalysisofenterpriseMicroblogrumormarketing⋯⋯⋯⋯⋯..304.1theDisseminationprocessofenterpriseMicroblogrumormarketing⋯⋯⋯⋯⋯⋯304.2thecharacteristicsofmicroblogPROPAGENGATION..⋯....⋯............,..........,,.,314.3THEvalue

7、analysisBASEDONcharacteristicsofmicroblogPROPAGENGATION⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.3:;山东大学硕士学位论文4.4THEMAKEROFnlmorsMarketingONTHEMicroblog⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.364.5THEFACTORSOF11lmorsMarketingONTHEMicroblog⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯394.6thechaptersummary⋯⋯⋯⋯⋯.⋯⋯⋯⋯.⋯..⋯.⋯⋯⋯⋯⋯⋯...⋯⋯⋯⋯⋯⋯⋯⋯...⋯⋯41CHA

当前文档最多预览五页,下载文档查看全文

此文档下载收益归作者所有

当前文档最多预览五页,下载文档查看全文
温馨提示:
1. 部分包含数学公式或PPT动画的文件,查看预览时可能会显示错乱或异常,文件下载后无此问题,请放心下载。
2. 本文档由用户上传,版权归属用户,天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容,确认文档内容符合您的需求后进行下载,若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误,付费完成后未能成功下载的用户请联系客服处理。