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1、我国文化企业跨国并购协同效应研究AbstractToanswerthecallofthenationalpolicy,culturalenterprisesaresuccessivelyopeningthedomesticandabroadmarket.Theriseofculturalindustriesmeanstheaddofastronglayertoprotectitstraditionalandemergingculturefromtheinvadeforeignculture.At
2、thesametime,thedevelopmentofculturalindustrycandirectlyorindirectlyimprovethepopulace'scultivationandstrengthentheconsciousnessofprotectionofnationalculture.Italsocanmakeanewgrowthpointofnationaleconomicdevelopment.Comparedwiththewesterncountries,cul
3、turalindustrystartedrelativelylateinourcountry.Overseasacquisitionisanextensionofdomesticeconomy.TothehealthydevelopmentofChina'sculturalindustry,itmusthavehomeandabroadmarket.Fortheculturalindustryoutput,cross-bordermergersandacquisitionsisashortcut
4、insomanywaystodeveloptheoverseasmarket.Incross-borderm&a,whethertoachievesynergyornotisasignofsuccess.Cross-borderm&atakesplaceamongdifferentcountries,whichhavedifferentculturalbackground,wayofthinkingandthelawsandregulations.Therefore,thewholeactivi
5、tywillbefailedbyanycarelessness.Especiallyinculturalenterprisesm&a,involvednationalsecurityandpoliticalsensitivitiesdeterminesthecross-borderm&atobeanenterpriseeconomicactivitywithgreatdifficulty,highriskandcomplexprocess.Howtoobtainsynergiesincross-
6、borderm&aisaparticularlyconcernedissuefortheenterprise.Consequently,researchonsynergyofculturalenterprisescross-borderm&aandguideofcross-borderm&aespeciallyinourculturalenterprisesisnecessary.Inthispaper,synergywasdividedintomanagementsynergy,managem
7、entsynergy,financialsynergyandintangibleassetsynergy.Identificationandimplementationofthesynergyistheprimaryfactortorealizeofcross-borderm&a.Asaresult,basedonthereviewofcross-borderm&astudybydomesticandforeignscholars,thispaperfirstlyanalyzetherecogn
8、itionandimplementationofChina'sculturalenterprisescross-borderm&a.Meanwhile,thispaperpointedoutthecharacteristicsandanalyzedtheinfluencefactorsofit.Secondly,asuccessfulculturalenterprisescross-borderm&acases-DalianWandaGroupacquiringAmericansecondcin
