gw公司基于战略的绩效管理分析与应用

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1、万方数据西南交通大学硕士研究生学位论文第1I页AbstractThefounderofMicrosoftandtheworld’SrichestmanBillGateshadpredicted：“Twotechnologieswillprofoundlyalterourworldviewsaswemoveintothe21stcentury—computersandbiotechnology．’’Withthedevelopmentofnetworkinformationiteration,networkindustri

2、es，companiesandpeopledependentoneconomicsurvivalareemerging．Cross-bordere-commerceisoneofthepatterns．GWcompanywasfoundedinShenzheninSept．2008．isancross-bordere—commercenetworktechnologycompany．Asaresultofrapidlyrisingofindustry，GWcompanieshasalsodevelopedinlighti

3、ngspeed，andformulatedaperformancemanagementsystemmatchingenterprisedevelopment，whichbecameanintemaladvantageofhelpingwhetherGWearlsurviveandoutstandinthecross-borderelectroniccommercefieldwithfiercecompetition．Therefore，weconductin-depthanalysisforGWontheperforma

4、ncemanagementchangebasedonstrategicdecisions．ItjSnotonlyconducivetounderstandingstrategicguidanceonperformancemanagementandperformancemanagementisthestrategicimplementationofpavingstones，butalsoit’Sallimportantreferencetosimilarcompaniesformulatingperformancemana

5、gementsystemThisarticlewasdividedinto6chapters．Thefirstchapterisanintroduction，andmainlyintroducedtheresearchofbackground，meaning，methodsandcontentofGWstrategy-basedperformancemanagementsystem．Thesecondchapterisanoutlineofstrategy-basedperformancemanagementsystem

6、theory．Thethirdchapteristhestatusquoanddevelopmenttrendofcross—bordere-commerceindustryanalysisandGW’Sbriefing．Thefourth，fifthandsixthchaptersdefinedthreestages：therise，developmentandtransitionperiodaccordingtoGW’Sdevelopmentprocess，focusingonanalysisofGWSelected

7、Applicationamongthesethreestagesbasedondifferentstrategicdecision，whichisthroughSWOTanalysisadvantagesGW’Sinternalconditions，weaknesses，extemalenvironment，andthethreat，matrixanalysisbasedonGWproductssoldbythecompany,showingthecompany'sstrategicpositioning，whichwo

8、rkedoutwithsuitableperformancemanagementsystem．万方数据西南交通大学硕士研究生学位论文第

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10、I页Takesalesstaffpositionsasanexample．Duringriseperiod，astheentiremarketemerging，relaxedenv