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ID:34120010
大小:4.89 MB
页数:46页
时间:2019-03-03
《gw公司基于战略的绩效管理分析与应用》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、万方数据西南交通大学硕士研究生学位论文第1I页AbstractThefounderofMicrosoftandtheworld’SrichestmanBillGateshadpredicted:“Twotechnologieswillprofoundlyalterourworldviewsaswemoveintothe21stcentury—computersandbiotechnology.’’Withthedevelopmentofnetworkinformationiteration,networkindustri
2、es,companiesandpeopledependentoneconomicsurvivalareemerging.Cross-bordere-commerceisoneofthepatterns.GWcompanywasfoundedinShenzheninSept.2008.isancross-bordere—commercenetworktechnologycompany.Asaresultofrapidlyrisingofindustry,GWcompanieshasalsodevelopedinlighti
3、ngspeed,andformulatedaperformancemanagementsystemmatchingenterprisedevelopment,whichbecameanintemaladvantageofhelpingwhetherGWearlsurviveandoutstandinthecross-borderelectroniccommercefieldwithfiercecompetition.Therefore,weconductin-depthanalysisforGWontheperforma
4、ncemanagementchangebasedonstrategicdecisions.ItjSnotonlyconducivetounderstandingstrategicguidanceonperformancemanagementandperformancemanagementisthestrategicimplementationofpavingstones,butalsoit’Sallimportantreferencetosimilarcompaniesformulatingperformancemana
5、gementsystemThisarticlewasdividedinto6chapters.Thefirstchapterisanintroduction,andmainlyintroducedtheresearchofbackground,meaning,methodsandcontentofGWstrategy-basedperformancemanagementsystem.Thesecondchapterisanoutlineofstrategy-basedperformancemanagementsystem
6、theory.Thethirdchapteristhestatusquoanddevelopmenttrendofcross—bordere-commerceindustryanalysisandGW’Sbriefing.Thefourth,fifthandsixthchaptersdefinedthreestages:therise,developmentandtransitionperiodaccordingtoGW’Sdevelopmentprocess,focusingonanalysisofGWSelected
7、Applicationamongthesethreestagesbasedondifferentstrategicdecision,whichisthroughSWOTanalysisadvantagesGW’Sinternalconditions,weaknesses,extemalenvironment,andthethreat,matrixanalysisbasedonGWproductssoldbythecompany,showingthecompany'sstrategicpositioning,whichwo
8、rkedoutwithsuitableperformancemanagementsystem.万方数据西南交通大学硕士研究生学位论文第
9、
10、I页Takesalesstaffpositionsasanexample.Duringriseperiod,astheentiremarketemerging,relaxedenv
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