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1、AbstractInrecentyears,thetensesituationhasbeenobviouslyeasedacrosstheTaiwanStraitstohelpthegovernmentrealizethepoliticalandeconomicstrategicgoals,dealingwiththechangeablesituationoftheneighboringtenseenvironmentinEastChinaSeaandSouthChinaSeaandalsocomplyingwithp
2、eople’swishesacrossthestraits.TheMemorandumofUnderstandingonfinancialsupervision(MOU)andEconomicCooperationFrameworkAgreement(ECFA)signedbetweenthegovernmentoftheP.R.ChinaandTaiwanauthorityestablishthepoliticalandsystematicfoundationoftheeconomicdevelopmentonbot
3、hsides.ThearticlebeginswiththeresearchofthegeneraldevelopmentrouteoftheTaiwanesebanksintotheChinesemainlandmarketsconsolidatingwiththemanagementtheoryofcorporatestrategy.ThearticleanalyzestheinitialstrategyoftheCTBCBankCo.,Ltd.asthelargestprivateownedbankinTaiwa
4、nsteppingitspacetotheChinesemainlandmarkets,settingthefirstbranchinShanghai.Thearticleanalyzesthecorporatestrategyinthreeaspects,thefinancialenvironment,thecompetenceofindustryandtheinternalcorporateresources,usingtheverticalanalyticalwayandhorizontalcomparisonw
5、ay,classicalSWOTModelandPorter'sFiveForcesModel.ItanalyzesthecurrentsituationofChinesebankingindustryandtheprospectsoftheworldbankingindustry,thecurrentstatusandcompetitiveadvantagesofTaiwanesebanksinChina’sbankingindustry.Fromthemacroperspectiveintomicroone,the
6、articleanalyzestheinternalenvironmentofCTBCBankCo.,Ltd.,ShanghaiBranchbyresourcessuchashumanresourcesandbrandculture,financialresourcesandcorecapabilitysuchasoperationandmarketing.ThearticleanalyzesthedevelopmentstrategyofCTBCBankCo.,Ltd.,ShanghaiBranchbycompari
7、sonwiththeBankofCommunicationsCo.,Ltd.Thearticleanalyzesthestrategicdefects,improvementandsafeguardmeasuresaccordingtothelevelsofmanagement,whichcanbedividedasthecorporatestrategyandthebusinessstrategy.Thebankshouldchangeitscorporatestrategyfromlowcostleadingstr
8、ategytofocuseddifferentiationstrategywiththeanalysisofPorter'sIV万方数据FiveForcesModel,Porter’sthreegeneralstrategiesandcombinationofvision,missionandstrategicgoalsofthe
