中检广东公司重组后资源整合的研究

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1、ResourceIntegrationofReorganizedGDCCICMajor：MasterofBusinessAdministrationName：WangHanchengSupervisor：ZhuRenhongABSTRACTWiththedeepeningofreformandopeningup，especiallyafterChina'saccessiontotheWTO，theinspectionandcertificationmarketfaceunprecedentedchallengesandopportunities．Inorder

2、tofacethechallengesandopportunities，ChinaCertificate&InspectionGroup(CCIC)andChinaQualityCenter(CQC)hadbeenconductingthereorganizationmergerinaccordancewiththestrategicplanofAQSIQin2007．BasedontherestructuringofChinaCertification&InspectiongroupGuangdongCo．，LTD(GuangdongCCIC)asacase

3、study,usingtheSWOTmodel，PESTmodels，resource-basedtheory,resourceintegrationtheorytoCCICGuangdongoncaseanalysis，thereorganizationoftheGuangdongCCICresourcesintegrationanalysis，andputsforwardsuggestionsonimprovement，andtopromotethecompetitiveadvantageofGuangdongCCICproposedcountermeas

4、ures．Afterthat，thereorganizationofGuangdongcompaniesshouldformagroupofintegratingresourcesstrategicconsensus，optimizetheallocationofresources，andexternalenvironmentofinternalresources，adjustthestructureoforganizationmulti．through-transport，humanresources，establishtheoptimizationbran

5、dconsciousnessandformcompetitiveadvantagesinresources，whichcontributedbyGuangdongcompanybiggerandstronger．KeyWords：Inspection&Certification，ResourceIntegration，CompetitiveadvantageⅡ摘要．ABSTRACT目录⋯⋯⋯⋯⋯⋯．第1章绪论目录IIIl1．1问题的提出⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．2选题意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

6、⋯⋯⋯21．3论文结构⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2第2章文献回顾与理论综述⋯⋯⋯⋯⋯2．1资源基础相关理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯32．2资源整合相关理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯52．3检验认证行业资源整合模式⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．8第3章中检广东公司经营环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3．1检验认证行业分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．103．2#t-部环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．：．⋯⋯⋯。133．3竞争态

7、势分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯163．4竞争对手分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯20第4章中检广东公司的资源能力分析⋯⋯⋯⋯⋯⋯。⋯．234．1内部资源分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯234．2中检集团广东公司SWOT分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．30第5章中检广东公司的资源整合分析⋯⋯⋯⋯⋯⋯⋯⋯⋯5．1中检广东公司重组后资源整合的必然性⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3l5．2中检广东公司已实施的资源整合⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯325．3中检广东公

8、司已实施的资源整合分析⋯⋯⋯⋯⋯⋯⋯⋯