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1、UnitOneBusinessLetter-WritingandItsLayoutPartFour:ExercisesI.Answerthefollowingquestions:1.Generallyspeaking,thefunctionsofabusinesslettermaybesaidtobe:1)Toaskforortoconveyinformation;2)Todealwithmattersconcerningnegotiationofbusiness;3)Toconfirmcables,telexes,telephones
2、orface-to-facetalks,especiallyimportantones2.Becauseatpresentmanybusinessmessagesaresentbywayoffaxore-mail,andthelanguageandthestyleusedinfaxande-mailarequitesimilartothoseusedinthetraditionalletter,letter-writingisagainconsideredquiteimportantinourbusinessactivities,oth
3、erthantelexesortelegrams.3.AneffectivebusinessletterrequiresofourwritersgoodEnglishandbasicknowledgeofinternationaltradebusiness.4.Theyarethebasicprinciplesofgoodbusinessletters,whicharecommonlycalled“thesevenC’s”,i.e.1)Consideration;2)Courtesy;3)Clarity;4)Conciseness;5)
4、Concreteness;6)Correctness7)Completeness.5.The“You-attitude”meansthatweshouldprepareeverymessagewiththereaderinmindandtrytoputourselvesinhisplace.Toputitmoreclearly,weshouldtrytoseethingsfromhispointofview,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexp
5、ressourideasintermsofhisexperience.6.Concisenessmeanssayingwhatyouhavetosayinthefewestpossiblewordswithoutlosingclarity,courtesy,completenessandgoodEnglish.7.Theyaretheolder/conventionalindentedstyleandthemodern/fashionableblockedstyle.8.Thefeaturesoftheindentedlettersty
6、leareasfollows:1)Eachparagraphisindentedfourspaces.2)“ClosedPunctuation”isused.3)Thecomplimentarycloseiscentered,andsoisthesignature.Thefeaturesoftheblockedletterstyleareasfollows:1)Alltypinglinesbeginattheleftmargin.2)“OpenPunctuation”ismoreoftenusedthan“ClosedPunctuati
7、on”.3)Attimesthedateisplacedinitsusualpositionontheright.9.Therearesevenbasicpartsinabusinessletter.Theyare:1)theLetterhead,2)theDate,3)theInsideName&Address,4)theSalutation,5)theBody(theMessage),6)theComplimentaryClose,and7)theSignature.10.Thebusinesslettermustbedated.A
8、nundatedletterhasnolegalforce.11.1)J.B.Peterson&Co.12.Thefirstparagraphusuallyreferstopreviouscorrespon
