基于市场调研的七匹狼卷烟消费者市场细分分析

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1、基于市场调研的七匹狼卷烟消费者市场细分研究carryondescriptiveanalysis’reliabilityanalysis，correlationanalysisandfactoranalysisofthequestionnairedataChapter5Thedataanalysisshowsthreetypesofthecigaretteconsumergroupsassmokingaddicted，smokingfeelingandsmokingshow,whichadvisesthemaincharacteristicsofSEPTWOLVEScig

2、aretteconsumermarketsegments．Basedontheviewofmarketgrowth，itputsforwardthetacticsfortherepositionofSEPTWOLVEScigarette”Classics”series．”TONG”seriesand”Pure”series．Chapter6MakingamainconclusionbasedontheresearchofSEPTWOLVEScigaretteconsumermarketsegmentationandillustratingtheconstraintbec

3、auseofthechoiceofsamplequantityandresearchareas．Theconclusionofthestudyshowsthat，throughfactoranalysisofresearchdatatOdigoutthecigaretteconsumersthreetypesofpurchasemotivationandanalyzingtherelationshipsbetweenDemographicvariablesandFactorsaffectingconsumerbehaviors．Accordingtotheconclus

4、ionofresearchanalyze，SEPTWOLVEScigaretteconsumersaredividedintothreetypes：smoke-showtype，smoke—feelingtype，smokeaddictivetype，andsummarizesthebehaviorcharacteristicsofthethreekindsofmarketsegmentationofcigaretteconsumers．Finally,accordingtotheuniquerequirementsandcharacteristicsofthethre

5、etypesofmarketingsegments，makingthe‘。valuedemonstrations”ofdividingmarketingconsumers，itprovidestheproductsanalysisandintegrationstrategysuggestionsforSEPTWOLVEScigarettethreeproductionlines．Keywords：CigaretteConsumers：MarketResearch；MarketSegmentation目录第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1第一

6、节研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1第二节研究目的和方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。1第三节本文的结构和内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。2第二章研究文献回顾⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3第一节消费者行为研究综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3一、消费者行为的界定⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．3二、消费者行为研究取向⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．4三、卷烟消费者行为⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．5第二节市场细分研究综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯。5一、国外市场细分研究⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．5二、国内市场细分研究⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．6第三节市场定位研究综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。6一、定位的理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．6二、市场定位的方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．7第三章国内外烟草行业发展现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯9第一节国外烟草发展概况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。9一、国外烟草企业现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．9二、国外烟草行业发展趋