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1、IHSTechnology&AppAnnieWhitePaperDigitalContentReport2013:GlobalShiftDrivenbyDramaticGrowthofAppstechnology.ihs.com
2、appannie.com+©2014IHS&AppAnnie1KeyTakeawaysAppsdrivegrowthinglobaldigitalcontentmarket:•Worldwideconsumerspendondigitalmovies,games,andappsgrew30%from2012to2013•Mobileappswereacri
3、ticalpartofthatgrowth,withoverallappspendjumping2.3xyear-over-year•Digitalgamesisthebiggestcontentcategorywithconsumerspendof$34Bexcludingapps.SpendonGameappsgrew2.9xfrom2012to2013acrosssevenkeymarketsandGameappsaredrivingoveralldigitalgamesgrowth•Appsalsodrivegrowthinconsumerspendbeyondtheapp
4、stores.Toattractasignificantmobileaudience,manyonlinemusicandmoviesubscriptionservicesuseappstodelivercontent,butgoaroundappstorebillingtomaintainmargins•Onlinemoviespendgrew21%worldwideyear-over-year.Movie-brandedappsareimportantbeyonddirectvideoapprevenuebecausetie-inappspromotenewtitles,str
5、engthenbrandsandbringinnewrevenuestreamsformoviestudiosanddistributorsDigitalcontenttrendsvarybycountry:•USistheleadingdigitalcontentmarket,givenitsmaturityandbroadrangeofcontent•JapanandSouthKoreaeachsawdigitalcontentspendgrowatleast40%from2012to2013,duetoincreasingdeviceadoptionandskyrocketi
6、nggameappspendperdevice•TheUKleadsinEuropewithastrongonlinemusicmarketsecondtoonlinegames©2014IHS&AppAnnie2DigitalContentOverviewGameappsexplodeasdigitalcontentmarketgrowssignificantly+©2014IHS&AppAnnie3GameappsexplodeasdigitalcontentspendgrowssignificantlyDigitalmovie,game,andappspendup30%in2
7、013Worldwidedigitalcontentconsumerspend,2013Globalconsumerspendingondigitalgames,appsandonlinemovies40Bpassed$57Bin2013,upalmost30%from$44Bin2012.$34BDigitalgamesistopcategory,butappstakeshare30BMarketsharedeclinedfordigitalgamesexcludingapps,butitisstilltheleadingdigitalcontenttypewithspendof
8、$34B,morethan20B$16Bonlinemoviesandmobileappscombined.Mobileapps(drivenlargelybygames)ledgrowth,up2.3xyear-over-yeartoreach$8B$16BinconsumerspendinApple’sandGoogle’sappstores10BConsumerSpend(USD)combinedin2013.0JapanandSouthKorealeadgro
