App_Annie_and_IDC_Mobile_App_Advertising_and_Monetization_Trends_2012-2017

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1、©2014AppAnnie&IDC

2、DoNotDistributeMobileAppAdvertisingandMonetizationTrends2012-2017:TheEconomicsofFreeMarch2014©2014AppAnnie&IDC

3、DoNotDistribute1.Therevenueopportunityforpublishers2.Howdoapppublishersmonetizetheirappstoday?a.Freemiumb.Paidc.Paidmiumd.In-AppAdvertising3.AppMonetizationbyCountry

4、4.LookingAhead5.KeyTakeaways2©2014AppAnnie&IDC

5、DoNotDistributeMobileappsareoutpacingbothmobileandPCbrowser-basedadsinrevenuegrowthWorldwideOnlineAdvertisingandMobileAppRevenue:2012to2013Browser-BasedAdvertisingMobileApps50B1.1x2012201340B1.1xSource:AppAnnie&IDC30B1.1x20B1.5x1.5x1.6x2.3xRevenue

6、(USD)10BPCOnlinePCOnlineOtherPCMobileDisplayMobileSearchMobileIn-AppMobileAppSearchDisplayAdvertising*AdvertisingAdvertisingAdvertisingStoreRevenueAdvertisingAdvertising(iOSAppStore&GooglePlay)Device:PCMobile*OtherPCAdvertisingincludesonlinerichmedia,videoandclassifiedadvertising•Mobilein-appa

7、dvertisingrevenueislikelytocontinuetakingsharefromPC3advertisingrevenueasadvertisersallocatetheirbudgetsformaximumreturn©2014AppAnnie&IDC

8、DoNotDistributeMobileapprevenuegrowthisdrivenbygainsindeviceadoptionandrevenueperdeviceWorldwideCombinediOSandAndroidWorldwideCombinedAppStoreandIn-Smartpho

9、neandTabletInstalledBaseAppAdvertisingRevenueperDevice*2.0BSource:IDC150Source:AppAnnie&IDC1.5B1001.0B1.1xgrowth1.7xgrowth500.5BIndexedRevenueDeviceInstalledBase002012201320122013*In-appadvertisingacrossallappstores;appstorerevenueacrossiOSAppStoreandGooglePlay•Massivegrowthinsmartmobiledevice

10、sdramaticallyexpandsopportunitytoreachconsumers•Asrevenuepermobiledeviceisalsoincreasing,mobiledevicesrepresentan4increasinglypowerfulavenueofmonetization©2014AppAnnie&IDC

11、DoNotDistribute1.Therevenueopportunityforpublishers2.Howdoapppublishersmonetizetheirappstoday?a.Freemiumb.Paidc.Paidmiumd.

12、In-AppAdvertising3.AppMonetizationbyCountry4.LookingAhead5.KeyTakeaways5©2014AppAnnie&IDC

13、DoNotDistributeApppublishersuseavarietyofbusinessmodelstogeneraterevenueTop3AppsbyiOSandGoogleBusinessModelHowdoesitwork?PlayRevenuein2013*Freemiu