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1、ZL公司市场营销策略研究AbstractBarcodetechnology,whichwasbornwiththedevelopmentandapplicationofcomputerandinformationtechnology,itisasetofcoding,printing,identification,dataacquisitionandprocessinginoneofthenewtechnology.Globally,barcodescanningisneededtousemorethanhundredsofmillionsoftimesev
2、eryday.Itsapplicationrangeisalsoinvolvedinvariousfields,includinglogistics,warehousing,library,bankandposcashregistersystem,medicalandhealthcare,retailgoods,clothing,foodserviceandhigh-techelectronicproducts,etc.,Itisthetrendofthefuturemarketcirculationtousethebarcodescanning,espec
3、iallywiththeimprovementofpackagingconceptandtechnologyinnovation,andtheincreasingrequirementsoffoodsafety,thenon-dryinglabelmarkethasgothugedevelopment,andmarketpotentialisunlimited.In2012,thegrossindustrialoutputvaluehasgotto2.3billionyuan,theproductionhasreachedto3billioncubicmet
4、ers,increasing20%oflastyear.In2009,althoughtheglobaleconomicsituationwasnotbooming,thelabelindustrystillhasgreatmarketpotential,andthiswillalsopromotethedevelopmentoflabelmarket.Thermaltransferribbon,asaformacompletesetofthermaltransferlabelindustry,isinseparablewiththebarcodetechn
5、ology;anditcooperatestotheprintingdevicestoprovidethefinishedproductlabel.ZLCo.,Ltdisthefirststate-levelhigh-techenterpriseofhotstampingwithresearchanddevelopmentinChina;ItistheonlycompanyofafullrangeofbarcodeproducinglineinChinaatpresent.Richproductline,stableproductqualityetc.mak
6、eZhuorimCompanyranktheleadingstatusofthedomesticmarket.ZLCo.,Ltd.After10yearsofdevelopmenthasbecometheindustryleader,butinthefiercecompetitioninthemarketalsohavealotofpressureandaloss.BasedontheZLCo.,Ltd’smarketingstatus,combinedwithmarketingenvironment,theuseoftheoreticalknowledge
7、ofmarketingresearchandanalysisofitsmarketingstrategy,identifytheproblemsandshortcomings,andimproveandperfecttheprogramaregiven.heresultsofthisstudynotonlyfortheZLtohelpthecompany’smarketingstrategy,whileotherThermaltransferribbonconsumablematerialsenterpriseshaveacertainreferenceva
8、lueandpracticalsignificanc
