北京csi管理咨询公司营销策略研究

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1、ResearchonMarketingStrategyofBeijingCSIManagementConsultingCompanyAbstractManagementConsultancyCompanyisacompanyinthebusinessofprovidingserviceofmanagementconsultancy,targetingtoenterprisesandotherorganizations．AtpresentinChina，accordingtotheirscale，thesecompaniesCanbesimp

2、lyclassifiedinto4groups：superlargescaleconsultancycompanies，theysetupomcesineconomicallydevelopedmetropolitansinourcountry,suchasMcKinney,Bostonandetc；largescaleconsultancycompanies，whicharelocallydeveloped，suchasAllpku，Sinotrust，Hejunandetc；mediumscalecompanies，withadvant

3、agesinrespectofareaandspecializedtechnologiesinserviceprogramS．someofwhichhavedozensofemployees；smallscalecompanies，mostofwhichdon’thavecoreabilityofbusiness，seniorconsultantiSlessthan10people．Duetothedifferencesinscaleandability,thesecompanieschoosetoimplementdifferentlyf

4、romtargetmarketandmarketingstrategy．Butacompanywithatargettogrowbiggerhastoclearlyfindoutitsmarketposition，useaccordinglycompliantmarketingstrategy,andbuildupitsowncorebusiness．Thisarticle，takingBeijingCSIConsultancyCompanyasanexample，stressesthatforthefuturedevelopmentofm

5、ediumandsmallscalemanagementconsultancycompaniestheymusthaveacleartargetmarket，implementpropermarketingcombinationstrategy,andbuilduptheirowncoreadvantageandabilityofprofessionalservice．First．elaboratethehistoryofmanagementconsultancyanditsrelatedconceptandtheory．Second。in

6、troducecurrentstatusofBeijingCSIManagementConsultancyCompany,usingPorter’SFiveForcesmodeltoanalyzethecompetitionofmanagementconsultancyindustry,makingSWOTanalysistothiscompany,summarizingitsadvantage，shortage，opportunityandthreat，thengeneratingtheSWOTmatrixofthiscompany．At

7、last．implementsubdivisionofthemarket，confirmitstargetmarketandmarketposition，thengiveintroductiontoBeijingCSI’Smarketingstrategyinthefollowing5aspects：productstrategy,pricingstrategy,placestrategy,promotionstrategyandpersonnelstrategy．Keywords：Managementconsultingcompany,t

8、argetmarket，marketingstrategy’、，．jMBAThesisResearchonMarketingStrategyofBeijingCSIManagem