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ID:33757124
大小:1011.03 KB
页数:24页
时间:2019-02-28
《北京csi管理咨询公司营销策略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ResearchonMarketingStrategyofBeijingCSIManagementConsultingCompanyAbstractManagementConsultancyCompanyisacompanyinthebusinessofprovidingserviceofmanagementconsultancy,targetingtoenterprisesandotherorganizations.AtpresentinChina,accordingtotheirscale,thesecompaniesCanbesimp
2、lyclassifiedinto4groups:superlargescaleconsultancycompanies,theysetupomcesineconomicallydevelopedmetropolitansinourcountry,suchasMcKinney,Bostonandetc;largescaleconsultancycompanies,whicharelocallydeveloped,suchasAllpku,Sinotrust,Hejunandetc;mediumscalecompanies,withadvant
3、agesinrespectofareaandspecializedtechnologiesinserviceprogramS.someofwhichhavedozensofemployees;smallscalecompanies,mostofwhichdon’thavecoreabilityofbusiness,seniorconsultantiSlessthan10people.Duetothedifferencesinscaleandability,thesecompanieschoosetoimplementdifferentlyf
4、romtargetmarketandmarketingstrategy.Butacompanywithatargettogrowbiggerhastoclearlyfindoutitsmarketposition,useaccordinglycompliantmarketingstrategy,andbuildupitsowncorebusiness.Thisarticle,takingBeijingCSIConsultancyCompanyasanexample,stressesthatforthefuturedevelopmentofm
5、ediumandsmallscalemanagementconsultancycompaniestheymusthaveacleartargetmarket,implementpropermarketingcombinationstrategy,andbuilduptheirowncoreadvantageandabilityofprofessionalservice.First.elaboratethehistoryofmanagementconsultancyanditsrelatedconceptandtheory.Second。in
6、troducecurrentstatusofBeijingCSIManagementConsultancyCompany,usingPorter’SFiveForcesmodeltoanalyzethecompetitionofmanagementconsultancyindustry,makingSWOTanalysistothiscompany,summarizingitsadvantage,shortage,opportunityandthreat,thengeneratingtheSWOTmatrixofthiscompany.At
7、last.implementsubdivisionofthemarket,confirmitstargetmarketandmarketposition,thengiveintroductiontoBeijingCSI’Smarketingstrategyinthefollowing5aspects:productstrategy,pricingstrategy,placestrategy,promotionstrategyandpersonnelstrategy.Keywords:Managementconsultingcompany,t
8、argetmarket,marketingstrategy’、,.jMBAThesisResearchonMarketingStrategyofBeijingCSIManagem
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