使命陈述与企业绩效作用机制研究

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1、汕头大学硕士研究生毕业论文使命陈述与企业绩效作用机制研究AbstractThemissionstatementisoneofmostimportantstrategytoolsinbusinessmanagementandtheessentialbeginningwhenenterprisescarryonthestrategicplan,itmaketheenterprisesunderstandwhattheirgoalsare.Missionstatementsdirectthedirectionforenterprise'sdevelopment,thro

2、ughproduct,marketandthechoiceoftechnicalscope.Atthesametime,missionstatementssymbolizetheenterpriseculture,elaboratemotionvaluesandthebehaviorstandardofenterprises.Finally,themissionstatementisaneffectivemedia.Thesewillmaketheenterprisepayattentioninthemotion,makegooduseofeveryresourc

3、estowork,thenenhanceorganizationperformance.Stakeholderstheorythoughtthatenterprise'ssurvivalanddevelopmentdependontheresourceswhichprovidedbyvariousstakeholders.Howtointegratetheseresourceswillaffectenterprise'scompetitiveadvantagesandperformance.Themissionstatementcaninstructtheente

4、rprisetopayattentiontotheimportantstakeholders,thusobtainimportantresources,helptheenterprisetoenhancetheperformance.Thisstudyexaminestherelationshipbetweenthedegreeofmissionstatementpayingattentiontostakeholdersandtheenterpriseachievements，baseonthepredecessor’sresearches.Atthesameti

5、me,thisstudyattemptstoinquirythemechanismmissionstatementfunctionintheenterpriseperformance.Missionstatementsdirectenterprisestopayattentiontostakeholders,butthiskindofdirectioncanreflecttoenterprise'sperformancefinallythroughtheconcretemotions,thereforewehasintroducedtheconceptofcorp

6、orationsocialresponsibility.Theresearchconclusionis:Missionstatementspayingattentiontoshareholdersandtheenterpriseperformanceispositivelyrelated,Enterprisetoperformthestakeholdersofthesocialresponsibilityandperformanceisnegativelyrelated.Inaddition,theinfluenceofsocialresponsibilityon

7、therelationshipofenterprises’missionstatementsandenterpriseperformanceisnegativeKeywords:Missionstatemenst;Corporationsocialresponsibility;EnterpriseperformanceII汕头大学硕士研究生毕业论文使命陈述与企业绩效作用机制研究目录摘要...........................................................................................

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