新媒体背景下电视娱乐节目的自我营销

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1、TheselfmarketingofTVentertainmentprogramwiththemergeofnewmediaYangwenjun目录中文摘要..............................................................................................................................................IAbstract..................................................

2、.............................................................................................II1绪论...............................................................................................................................................11.1选题背景..............................

3、...............................................................................................11.1.1以科技为基础、收视率为核心的新媒体与电视娱乐节目的发展现实............11.1.2跨学科与广视域：新媒体与电视节目营销的理论背景.....................................11.2研究现状及综述............................................................

4、.....................................................31.2.1关于“自我营销”概念的提出及其相关研究.....................................................41.2.2新媒体与电视的结合研究概述.............................................................................41.2.3新媒体营销研究概述.....................................

5、.........................................................51.2.4新媒体与营销环境研究概述..................................................................................61.2.5新媒体营销策略研究概述......................................................................................71.3研究意义及目的........

6、.........................................................................................................72当电视遇到新媒体.........................................................................................................................92.1电视联姻新媒体带来的传播优势.........................

7、..........................................................102.1.1大小之变与通：大众到“分众”、受众到用户...............................................102.1.2单线到裂变：传播形式与平台的多样化...........................................................132.1.3无“微”不至：对受众群体的最大覆盖........................................

8、...................152.2技术与思维的重新构建：电视发展的后新媒体时代.