双边网络视角下搜索引擎平台的隔离机制演进

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2、匕塞窒道厶堂亟±堂位淦塞△旦墨!壁△￡!ABSTRACTInthe21stcentury,Intemetplaysavitalrote，nowithasbecomethelifebloodoftheinformationsocietyandthebaseofdevelopknowledgeeconomy．Inrecentyears，Internetinformationresourceshavearapidexpansion，searchenginesthatcanprovideconvenientretrievals

3、erviceshavebecomethecoreapplicationofInternet，italsohaveprofoundeffectinthedevelopmentoftheinformationsociety．However,rapidchangesinsearchenginemarkethadmadesearchenginesindustrypracticeaheadoftheenactmentoflawsandregulationsrelatedtoIntemet；Meanwhile，aftermoretha

4、nadecadeofdevelopment，theduopolycompetitionhasgraduallyclearinthesearchenginesmarket．Whatfactorscontributedtotheaccumulationofclientresourcesinthesearchenginesplatform，whethertheleadingsearchenginescompanieshavesustainablecompetitiveadvantage,theyareallworthexplor

5、ing．Thisresearchbasedonthecomprehensiveanalysisofdomesticandforeignscholarsonplatformenterpriseresourceaccumulationinthetwo—sidednetworkenvironment，pointedoutsomeoftheexistingresearchshortcomings．Thenproposedthekeyissuesofthestudy：theaccumulationandgrowthprocessof

6、thetwo．sidedresourceofplatformenterprise．Thispapercombinesthetwo—sidednetworkperspectiveandRBVtheory,basesonthesystemanalysisofsearchenginesindustrialenvironment，studiestheaccumulationandgrowthprocessofthetwo—sidedresourceofplatformenterprisedeeply,revealstheuniqu

7、eisolationmechanismwhichbuildsbyleadingsearchenginesindustry．Thenthisstudycombineswithwell．knownsearchengineBaiduinChina，analyzesthecharacteristicsofthesearchengineisolationmechanism．Atlast，thisstudymakesanumberofbuildingstrategiesonisolationmechanismfortheenterpr

8、iseplatform，andproposessomecorrespondingpoliciesandmeasuresforourgovernment．ThisnotonlyhasimportantreferencevaluefortheformationofthecorecompetitivenessofsearchenginesenterprisesinChina,butalsohassomesignificancefortheGovernmentinformulatingrelevantlawsandregulati

9、onsoftheIntemetmarket．KEYWORDS：Two—sidednetworks；Searchengines；Isolationmechanism；ResourceaccumutationCLASSN0：北京交通人学硕士学位论文目录目录中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯