资源描述：
《中美职业篮球微信公众平台传播现状与效果的研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AbstractWiththerapiddevelopmentofmobilecommunicationandinstantcommunicationtechnology,greatchangeshavetakenplaceinpeople'sreadinghabitsandmethodsofobtaininginformation,massiveinformationandrapidtransceivermodecapturedtheheartsofthepeople.MicrochannelbasedonQQ,ithasalotoffunctionsuchasvoiceco
2、mmunication,circleoffriends,mobilepaymentandsoon.thenumberexceeded600000000withinthreeyears,ahugeuserbasehasattractedmanyenterprisesandindividuals.Sportsisanimportantelementinpublicplatform,fromthepublicplatformon-linebeginning,therearemanyorganizationorindividualpurposetoparticipatetopromot
3、etheeventorasportsproducts.Sohowtopushtheinformationandhowabouttheeffect,whataretheadvantagesanddisadvantages?Thesearethefocusofthispaper.Thisarticlehasutilizedtheliteraturematerialmethod,mathematicalstatistics,textanalysisandcaseanalysis,withthefourbasketballpublicplatformasresearchobjectin
4、the13-14season,fromthereportedamount,thecontentofthearticle,thereportgenre,title,language,pictures,thearticlelength,andotherplatformslinkage,andtheinteractionwithuser.Accordingtothedecompositionresults,theofficialNBApaymoreattentiontobrandpromotionandproduct,itdidnotpushtheuser'sfavoritethin
5、gsandwastedfirst-handreportsresources;TencentNBAisa"diligent"publicplatform,whetherthereportedamount,reportingstyleandsoon,arerelativelyfewplatformmostoutstanding;CBAofficial’scoverageisfulloffieldinsideandoutside,thetransfer,theBasketballAssociationannouncement;TecentplatformfortheCBAcampai
6、gnlooksalittle"utilitarian",itjustabout“game”,butlacksofnewideas.Inaddition,severalpublicplatformandsomecommonfeatures,suchas:WeChatpublicplatformwhethersubscriptionorservicenumber,inthedisseminationofthecontentsandpushtime,quantityaresubjecttostrictrestrictionsoftheplatformitself,sotheycann
7、otberegardedasthemassmedia,justasocialplatform;WeChatpresentsanelectronicmagazineform,itcaneffectivelycombinegraph,text,audio,videoandotherelements,thecontenttheme,genreismoreabundant,deeper,itmuchmoreemphasizesthecharacteristics,italsomakeupforthe
