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1、Lesson24PressReleases第二十四课新闻稿教学目的学生通过学习分析公司向外发布的新闻稿的范例，掌握新闻稿的语篇组织结构和词汇语法特点，能够撰写简单的新闻稿。教学安排本课需要3个学时完成。其中课文讲解和范例分析需要1学时，课外材料展示和课堂练习各1学时，后者利用计算机多媒体教室进行。1．学生分组讨论课文的各个部分：概述，写作目的和读者预估，新闻稿文本的组成部分，语言特点。2．学生参照范例进行口头练习：目的是熟悉范例内容。3．家庭作业：收集公司新闻稿的实例；撰写一份新闻稿。主要教学内容本课主要讲解新闻稿的写法，涉及写作目的和读者预
2、估、文本组织、语言特点。Thepressrelease,alsocallednewsrelease,isatypeofjournalisticwritingcompaniesandorganizationsusuallyproducetoannouncetothepublicnewproductsorservices,specialeventsofthecompaniesororganizations,managementchanges,orsponsorshipofsocial-actionorculturalprograms.Pressr
3、eleasesareoftenpreparedbythepublicrelationsdepartmentofacompany.Theyaredeliveredbyhandormailedtothelocalnewspapers,televisionandradiostations,andprofessionalortradepublicationsthatmightbeinterestedintherespectivestories.Itisnowcommonplacetoseecompaniesreleasingtheirnewsonth
4、eirInternetwebsites.Pressreleasesareproduced,mostobviously,toinformthepublicaboutthecompanyanditsproductsorservices.Thismaybecalledtheirexpresspurpose.Therecanbeahiddenpurpose-toprojectafavorablecorporateimage,asmosttypesofcorporateliteraturetendtodo.Sincethemajorpurposeoft
5、hereleaseistoinform,thereleasehastobeconciseandclearandaccurate.Thewriterhastogiveallthecrucialinformationaboutthenews.Basically,thewriterhastogiveanswerstothequestionsofWhat,Who,When,Where,Why,orHow.Thehiddenagendapromptsthewritertodressupthewaythenewsispresented.Thismayin
6、volvechoiceofwordsandpatterns,toneofwriting,lengthoftherelease,etc.Needlesstosay,thetargetaudienceofthepressreleasemeritsattentionandcare.Thepressreleaseisintendedfortwoaudiences:thenewseditorandmoreimportantlytheultimatereaders.Itmustpleasetheeditorsinthefirstplace,forthey
7、arethegatekeeperswhomayacceptordiscardyourcontributions.Anymechanicalmakeupofthepressreleaseshouldservetheconvenienceofthenewseditors.Certainly,thewritershouldcatertotheinterestofultimateconsumersofthenews.Forexample,thepressreleasemarkingtheopeningofaplantmaybeadaptedaccor
8、dingtotheprospectiveaudiences.Foralocalnewspaper,thereleasewouldgivethebasicnewsst
