基于互联网思维的浙江服装品牌o2o商业模式重构

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1、浙江理工大学硕士学位论文companies;ThefifthchapterproposeideasandsuggestionsonO2OofclothingbrandbusinessmodelremodelinginZhejiangandremodelingsomeproblemstobesolved.Inpractice,thestudysubjectswithholly,Tianshantextilesasanexample,analyzesthecurrentsituationofthebrandandliststheremodelingprogramofO2Omode

2、landfindthefeasibilityandinadequateinpractice.Keywords:Internetthinking;BusinessModel;O2O;ZhejiangclothingbrandIII万方数据浙江理工大学硕士学位论文目录摘要.............................................................................................................................IABSTRACT.......................

3、...........................................................................................II第一章绪论................................................................................................................11.1研究背景及问题提出....................................................................

4、................11.2研究的目的和意义........................................................................................31.3研究的内容与框架........................................................................................41.4研究方法...................................................................

5、.....................................5第二章文献综述..........................................................................................................72.1互联网思维....................................................................................................72.1.1互联网思维的含义及特征..............

6、..................................................72.1.2新型移动互联网.................................................................................92.1.3新经济新技术革命的影响...............................................................122.2服装企业O2O商业模式...................................................

7、.........................132.2.1O2O概念及特征.............................................................................132.2.2国内外O2O文献综述....................................................................15第三章浙江服装品牌现状研究.....................................