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1、AbstractAbstractThee-commercehasbeenbothasadevelopmentplatformandameansofsurvivalandhasbroughtnewopportunitiesforthemanufacturerintheglobalcompetitionofnetworkeconomy.However,withthecoexistenceofthetraditionalretailchannelandtheonlinedirectchannelinadual-channelsupplychain,themanufacturerb
2、othasasupplierandadirectcompetitortotheretailerleadingtochannelconflictisacorefocusofthesupplychainmanagement.Thispaperbasedonthechannelsharmonyandtheprofitmaximization,focusesontheintrinsicrelationshipbetweenthestrategicpricingandtheastrategiccompensationandthechoiceofmarketingchannelswit
3、hadditionanonlinechanneltothetraditionalretailchannel,byadoptingtheoriesandmethodsofGameTheory,OperationsResearch,MarketingScienceandIndustrialEconomics，Atthesametime，thispaperalsohasstudiedhowtodesigncontractssoastoachievethecoordinationandrealizethewin-winsituationbothforthemanufacturera
4、ndtheretailerinthedual-channelsupplychain.Firstly,startingfromthepointofviewofthesupplychainchannelconflict,leadstotheproblemofmulti-channelconflictbyscanningthestatusofthemulti-channelsalesmodelbrandtextileenterprises.And,respectively,fromthedefinition,causesandcopingstrategiesscholarsmul
5、ti-channelconflict.Followedbythemotivationofenterprisestoimplementmulti-channelstrategyforclassificationaswellasclassifiedandsummarizedtheperspectiveofchannelselection.Lastfrompricecoordinationstrategy,inventorycoordinationstrategy,informationsharingcoordinationstrategy，longitudinalthecont
6、ractcoordinationstrategyandchannelrampantcoordinationstrategyfivesummarizestheexistingmulti-channelcoordinationstrategy.Next,webuildamodelinwhichtheretailertoprovidecustomerswithsaleseffortsonretailchannels,atthesametime,manufacturerscompensateitssaleseffortsintoonlineandofflinedual-channe
7、lsupplychain.Basedonthesaleseffortscompensationstrategy,weanalysetheimpactoftwokindsofpricingstrategiestosupplychainprofits.Next,weanalysetheimpactofthetwo-stagegamewithVIAbstractthree-stagegametothesupplychain'sprofit.Andwealsoresolvephenomenonthattheprofitsc
