在线购物环境感知对消费者购买行为影响分析

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1、在线购物环境感知对消费者购买行为影响研究内容摘要Accordingtothearticledata,sensornetworkstouseforonlineshoppingpurchaseintentmaximumrelevance.2.Thesitefactorsandsensornetworksusefulpurchase,purchase-to-usesensornetworksapositivecorrelationbetweentwofactorswithanegativecorrelationbetweenperceivedrisk.3.Theservicefact

2、orsandsensornetworksusefulpurchase,purchase-to-usesensornetworkspositivecorrelationbetweenthetwofactors,andsensornetworksshareanegativecorrelationbetweenrisk.4.Thepartdemographicfactorsinfluenceconsumeronlineshoppingintention,thelowestincomegroupofstudentsforonlineshoppingpurchaseintentstron

3、gest,bestperceivefactorsforthesite.Onlineshoppinglessoftenperceivedbestcustomersitefactors,whilethenumberofonlineshoppingmorecustomersareawareofthesiteispoor.Meanwhilerecommendationsfore-commercebusinesses.First,focusonsmartclientimprovementandpromotion.Second,tofurtherintegrateresourcestoim

4、provetheircorecompetitiveness.Third,focusonbuildingonlineshoppingsecuritysystem.Fourth,focusonyoungconsumerstrendsandenhancetheirabilitytoinnovate.KEYWORDS:Onlineshopping,environmentalawareness,buyingbehavior,technologyacceptancemodel2安徽财经大学硕士学位论文目录第一章绪论......................................

5、........................1第一节选题背景与研究意义.............................................1一、研究背景......................................................1二、研究意义......................................................2第二节研究对象与研究方法思路.........................................3一、研究对象.........................

6、.............................3二、研究方法和思路................................................3第三节创新与不足.....................................................5一、研究创新......................................................5二、研究不足......................................................6第二章文献综述.............

7、.............................................7第一节消费者行为影响因素研究.........................................7一、消费者购买行为的定义..........................................7二、消费者行为影响因素研究........................................8第二节消费者购买决策模型及理论研究....................