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ID:33007104
大小:1.99 MB
页数:48页
时间:2019-02-19
《强生大外科医用产品市场营销策略分析-(5837)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、ᜧMBA89ᦻᜧᵨ⃩├ᶍẆStousethecompany'sadvantages,todeveloptargetedmarketingstrategyforthelargesurgicaldepartment.Thispaperfirstreviewstherelevanttheoriesofmarketingstrategy,andthenanalyzesthemacroenvironmentofthecompany'spolitical,economic,socialandtechnologicalenvironmentbas
2、edonthePESTframework.Thenwiththecompetitionmodel,understandourcompetitiveadvantage.AndthenusetheSWOTinternalanalysismethod,summeduptheadvantagesanddisadvantagesofthecompany,andanalyzestheopportunitiesandchallengesfacedbythecompany.Finally,accordingtotheaboveanalysisresults,formulatet
3、hestrategicobjectivesandstrategicmeasuresoftheproductlineofthemajorsurgicaldepartment,fromtheaspectsofproduct,promotion,channel,priceandsoon.KEYWORDS:Johnson&Johnson,GeneralSugery,Medicaldevice,Medicalreform,SalesandMarketingStrategy万方数据ᜧMBA89ᦻᜧᵨ⃩├ᶍẆ¤¥¦...............
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