强生大外科医用产品市场营销策略分析-(5837)

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2、edonthePESTframework.Thenwiththecompetitionmodel,understandourcompetitiveadvantage.AndthenusetheSWOTinternalanalysismethod,summeduptheadvantagesanddisadvantagesofthecompany,andanalyzestheopportunitiesandchallengesfacedbythecompany.Finally,accordingtotheaboveanalysisresults,formulatet

3、hestrategicobjectivesandstrategicmeasuresoftheproductlineofthemajorsurgicaldepartment,fromtheaspectsofproduct,promotion,channel,priceandsoon.KEYWORDS：Johnson&Johnson,GeneralSugery，Medicaldevice，Medicalreform，SalesandMarketingStrategy万方数据ᜧMBA89ᦻᜧ᜜ᵨ⃩├ᶍẆ¤¥¦...............

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