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1、暨南大学硕士学位论文商业银行线上供应链金融业务模式研究——以平安银行“采购自由贷”为例ABSTRACTSupplychainfinanceisakindoffinancialinnovationthatcommercialbanksusedinsmallandmediumenterprisesfinancing.WithmoreandmoreenterprisesinvolvedinE-commerce,commercialbanksareturningtoonlinesupplychainfinanceinordert
2、ogetmoreresourcesofcustomers.SinceJune2014,theintroductionofPingAnOrangeENethasprovidedHaier’sretaildealerswiththebusinessmodel"purchasingwithfreeloan",whichbecomesasuccessinsupplychainfinancebusiness.Onthebasisofdomesticandforeignscholars’researches,thisarticlef
3、irstlydefinestheconceptsofofflineandonlinesupplychainfinance,describestheircollaborativearchitectureandsummarizesrelatedliteratureresearchesonthissubject.Secondly,threebusinessmodelsofPingAnbank’sonlinesupplychainfinanceareintroduced,takingaspecificbusinesscaseun
4、derthefinancinginadvancemodel"purchasingwithfreeloan"asthispaper’sexample."Purchasingwithfreeloan",asabusinesswhichPingAnBankprovidestoHaiergroupforflexiblefinancing,isanewonlineinnovationofPingAnBank’straditionalconfirmingstoragefinancing.Theauthorbelievesthat"P
5、urchasingwithfreeloan"notonlyhasthebasiccharacteristicsofconfirmingstoragefinancing,butalsoprovidesthedealerswithcredit.Transactionsbetweenbanksandenterprisesareoperatedonline,whichmakesitmucheasiertomeetcustomers’demandsandbringsbenefittoalltheparticipantsinthes
6、upplychain.However,whileseeingtheadvantagesof“purchasingwithfreeloan”,suchasreducingthefinancingcostandrisk,improvingtheefficiencyofsupplychainandbanks’services,operatorsshouldalsoavoidcustomers’fakeonlinetransactionsandotherpotentialproblemslikethecollaborationa
7、ndcooperativerisksamongallsupplychainparticipants.Finally,somerevelationsinsupplychainfinanceforothercommercialbankscanbeconcludedfromPingAnBank’ssuccessinonlinesupplychainfinance,suchasthecustomerexperiences,theoperatingsystemandthemeasuresagainstoperatingrisks.
8、Onthebasisofwhatmentionedabove,somerelevantsuggestionsintechnology,productinnovation,platformconstructionandsupervisionwillbeputforwardaimingatthepossibleprobl