c公司中国市场营销策略分析-(5308)

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1、AbstractCwasoncetheleadingcompetitorinlithiumionbatteryseparatorindustry,afterbreakingthetechnologicalmonopolyoftheJapanandothercountries.However,asmanyotherdomesticcompanieskeptaconstantgrowththroughtechnologyinnovationandaggressiveselling,C’smarketsha

2、refellsharply.Itsfuzzybrandconcept,unwisepricing,unreasonablechannelsarrangement,andmonotonouspromotionskillhinderedtheexpansionoftheC’smarket.Itsmarketingstrategymustchange.ThisresearchbeginswiththeanalysisofC’scurrentsituation.TheC’sexternalmarketinge

3、nvironmentwasdiscussed,beforeaSWOTanalysistorebuilditsmarketingstrategy.ThenafterillustratingthedifficultiesandchallengesinC’smarketing,underaframeworkof4Ps,suggestionsweregiventopursueimprovementsandenhanceC’smarketcompetitionposition.Forprice,low-cost

4、advantagecontinuestomaintaincompetitivepower.Directsalesmodelasksforcustomer-orientedideaandmechanism,leadingtokeyaccountmanagement.Variousmodesofpromotionshouldbetakentoaction,inordertobuildC’sbrandimageandenhanceitsreputation.TheformulationofC’smarket

5、ingportfolioleadstospecificmeasurementstoguaranteecomplementation.Inaddition,somesuggestionsinmarketingaregivensothatenterprisesinrelatedorsimilarindustrymaybenefitformarketingpractice.Keywords:MarketingStrategy,Lithium-ionBatteryDiaphragm,Problemsandco

6、untermeasuresII目录第一章引言..................................................................................................................11.1研究背景及意义.................................................................................................11.1.1市场背

7、景......................................................................................................11.1.2理论背景......................................................................................................21.1.3研究意义............................

8、..........................................................................31.2研究问题与研究内容.........................................................................................31.3研究方法与框架..........................................