内部营销在湖南福晟集团人力资源管理中的应用-研究

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1、ABSTRACTWiththeconstantadjustmentandinnovationintherealestateindustryofourcountry,thecompetitionbetweendevelopersgraduallyaggravates，eveninvolvedinthemanagementofhumanresourcewhichisoneofthemostimportantfactorsthatdeterminethecontinuabledevelopmentwhichoneenterprise

2、canmakeInternalmarketingtheory(1MT)datesfromUSEinthe1970s，whichhasbeenwidelyusedintheareaofaviation，telecom，medicaltreatmentandsoonIMTtakesemployeesasinternalclientssoourcompanyshouldfirstlyofferproductstomeettheirdemandinordertoturnoutemployeeswiththeconsciousnesso

3、fmarketorientationandself-motivationThisarticletheautholbasedonmanagementexperienceintherealestateindustryformanyyears，accordingtoIMT,theapplicationtothemanagementofHRinourrealestateindustryhelpstoestablishingrelationswithHRmanagementandinternalmarketing．Baseduponth

4、eanalysisoftheactualstateofHRandquestionnairetoemplyeesinHunanFUSHENGgroupandIMT，1willprobedeeplyintothenecessityandfeasibilityofapplyingIMtothemanagementofHRTherefore，thisarticleputforwardoneHRstrategythatistheinternalmarketingoneoftakingemployeesasinternalclientsa

5、ndtheoneinthecooperationbetweendepartmentsoftakingeachotherasclients，andthendesignonemanagementmodeIofHRwithrelationsofseniorexecutives，functiondepartmentsandemployeesinoneenterpriseBasedupononemanagementmodelofHRappliedIMTto，expatiateonthedetailedschemetoactualize：

6、Firstly,theIMconceptshouldbeestablishedandspreadinthewholecompanyandtheenterprisecultureshouldbebrew．SecondlytheHRMstructurefocusedontalents(internalcustomers)shouldbeconstructedquicklyFurthermore，thepositionshouldbedefinedanddeterminedinaccordancewithjobflow．Thecom

7、municationsystembasedonIMisdevelopedTheHRMinlbrmationkeepersystemalsoshouldbeestablishedandtheserviceafterHRMproductsalesshouldbeperformedwellBesides，theresearchofthisthesishopestohavecertainreferenceandreferencefunctionininningthecompanyintherealestateindustrytoget

8、hertooKEYWORDSinternalmarketing，humanresourcemanagement，realestateindustrycompanNinternalcustomer目录第l章绪论11研究的背景一．12研究的意义l3研究的方法及思路l4研究框架及结