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1、营销策略理论与实践研究外文翻译论文浅议营销策略理论与实践附带外文翻译毕业论文-?一一年三月六日JournalofConsumerMarketing,2005(7):96-100MarketingCustomerSatisfactionRHallowellJohnWileyandSons,Inc.Abstract:Customersatisfactionwithacompany，sproductsorservicesisoftenseenasthekeytoacompany"ssuccessandlong-termcom
2、petitiveness.Inthecontextofrelationshipmarketing,customersatisfactionisoftenviewedasacentraldeterminantofcustomerretention.However,thefewempiricalinvestigationsinthisareaindicatethatadircctrelationshipbetweentheseconstruetsisweakorevennonexistent.Theoverallpurpo
3、seofthisarticleistodevelopaconceptualfoundationforinvestigatingthecustomerretentionprocess,withtheuseoftheconceptsofcustomersatisfactionandrelationshipquality.Thearticleinvolvesacriticalexaminationofthesatisfaction?rctcntionrelationship,andthedevelopmentofamorec
4、omprehensiveviewofthecustomer'squalityperception.Keywords:customer;Satisfaction;MarketingFirst,customersatisfactionstrategyistogetamodernenterprisecustomers,"moneyvotes"magicweaponWiththechangingtimes,thegreatabundanceofmaterialwealthofsociety,customersinthemain
5、consumerdemandacrossthematerialhasalackoftime,thenumberoftimesthepursuit,thepursuitofqualitytimetotheeightiesofthe20thcenturyenteredtheeraoftheendconsumersentiment.TnChina,withrapideconomicdevelopment,wehaverapidlybeyondthephysicalabsenceofthetimes,thepursuitoft
6、henumberoftimesandeventhepursuitofqualityandageofemotionstodaygraduallyintotheconsumerera.Spendingtimeintheemotion,thecompany‘ssimilarproductshavealreadyreachedthesametime,homogeneous,withtheenergy,thesameprice,consumersarenoIongerpursuethequality,functionalitya
7、ndprice,butthecomfort,convenience,safety,comfort,speed,jumpaction,environmentalprotection,clean,happy,fun,etc.,consumersareincrcasinglyconcernedabouttheproductwhetherfortheirownlifeenergy,enrich,comfort,beautyandspiritualquality,andexceedconsumerexpectationsinth
8、epre-sale,sale,after~salesserviceandadvice.Tnotherwords,peopletoclayarelookingforisa"psychologicalsatisfactionandasenseoffulfillment,/zthecommodity,highvalueaddedgood
