毕业论文外文翻译-营销策略

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1、航阕）夭南昌理工摩院/NanchangInstituteofTechnology毕业论文外文翻译课题名称：空点零易货交易所营销策略研究院系：财经学院专业：工商管理（金融企业方向）姓名:指导教师：二O—五年十月外文翻译专业：工商管理(金融企业管理方向)班级：12级本科(3)班作者：涂志鹏指导老师：郑璐外文原文：StrategicmarketingLNomatterhowgoodtheorganization^productsorservices,unlesstheirvaluecanbecommunicatedt

2、opotentialcustomers,theorganizationwillfailinitsmission.Thiscommunicationistheresponsibilityofthemarketingfunctionwithintheorganization.AccordingtotheAmericanMarketingAssociation,marketingisHanorganizationalfunctionandasetofprocessesforcreating,communicating

3、anddeliveringvaluetocustomersandformanagingcustomerrelationshipsinwaysthatbenefittheorganizationanditsstakeholders.nStrategicmarketingexaminesthemarketplacetodeterminetheneedsofpotentialcustomersandthenatureofthecompetitorsinthemarket,andattemptstodevelopast

4、rategythatwillenabletheorganizationtogainormaintainacompetitiveadvantageinthemarketplace.Operationalmarketingisbuiltuponthefoundationsetbythestrategicmarketingfunctionandimplementsvariousplansandstrategies(ineludingadevelopmentoftheappropriatemarketingmix)to

5、attractcustomersandfostercustomerloyalty.MethodsforProduct&ServiceMarketingThereanumberofwaystomarketone'sproductsorservicesincludingadvertising,directresponse,salespromotions,andpublicity.However,unlessoneunderstandstheneedsofthecustomer,themarket,andtheind

6、ustryaswellasthestrengthsandweaknessesofthecompetition,theseapproachesareunlikelytobesuccessfulStrategicmarketinghelpsanorganizationsharpenitsfocusandsuccessfullycompeteinthemarketplace.Strategicmarketingisconcernedwithtwocomponents:ThetargetmarketandthejMar

7、ketingstrategy(Research:A.Ruthmarketingorganizationandmarketing,Americapress2008:1-1)bestwaytocommunicatethevalueofone'sproductorservicetothatmarket.Thedevelopmentofaviablemarketingstrategydependsonseveralkeydimensions.First,aswithanyglobalstrategywithintheo

8、rganization,asuccessfulmarketingstrategyneedstobeendorsedbytopmanagementwithintheorganization.Marketingstrategyisalsopoliticalinnature:Powerfulunitswithintheorganizationmaydisagreeonthebestmarke