1、毕业论文外文翻译课题名称：叁点零易货交易所营销策略研究院系：财经学院专业：工商管理（金融企业方向）姓名：指导教师：二〇一五年十月外文翻译专业：工商管理（金融企业管理方向）班级：12级本科（3）班作者：涂志鹏指导老师：郑璐外文原文：Strategic marketingMarketingstrategy(Research:A.Ruthmarketingorganizationandmarketing,Americapress2008:1-1)No matter how good the organization's products or services
2、, unless their value can be communicated to potential customers, the organization will fail in its mission. This communication is the responsibility of the marketing function within the organization. According to the American Marketing Association, marketing is "an organizational
3、 function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Strategic marketing examines the marketplace to determine the needs of potential cus
4、tomers and the nature of the competitors in the market, and attempts to develop a strategy that will enable the organization to gain or maintain acompetitive advantage in the marketplace. Operational marketing is built upon the foundation set by the strategic marketing function a
5、nd implements various plans and strategies (including a development of the appropriate marketing mix) to attract customers and foster customer loyalty. Methods for Product & Service Marketing There a number of ways to market one's products or services including advertising, dire
6、ct response, sales promotions, and publicity. However, unless one understands the needs of the customer, the market, and the industry as well as the strengths and weaknesses of the competition, these approaches are unlikely to be successful. Strategic marketing helps an organizat
7、ion sharpen its focus and successfully compete in the marketplace. Strategic marketing is concerned with two components: The target market and the best way to communicate the value of one's product or service to that market. The development of a viable marketing strategy depends
