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1、浅议营销策略理论与实践附带外文翻译毕业论文二O一一年三月六日MarketingCustomerSatisfactionRHallowellAbstract:Customersatisfactionwithacompany'sproductsorservicesisoftenseenasthekeytoacompany'ssuccessandlong-termcompetitiveness.Inthecontextofrelationshipmarketing,customersatisfactionisoftenviewedasacentraldeterminantofcusto
2、merretention.However,thefewempiricalinvestigationsinthisareaindicatethatadirectrelationshipbetweentheseconstructsisweakorevennonexistent.Theoverallpurposeofthisarticleistodevelopaconceptualfoundationforinvestigatingthecustomerretentionprocess,withtheuseoftheconceptsofcustomersatisfactionandre
3、lationshipquality.Thearticleinvolvesacriticalexaminationofthesatisfaction-retentionrelationship,andthedevelopmentofamorecomprehensiveviewofthecustomersqualityperception.Keywords:customer；Satisfaction；MarketingFirst,customersatisfactionstrategyistogetamodernenterprisecustomers,"moneyvotes11mag
4、icweaponWiththechangingtimes,thegreatabundanceofmaterialwealthofsociety,customersinthemain―consumerdemandacrossthematerialhasalackoftime,thenumberoftimesthepursuit,thepursuitofqualitytimetotheeightiesofthe20thcenturyenteredtheeraoftheendconsumersentiment.InChina,withrapideconomicdevelopment,w
5、ehaverapidlybeyondthephysicalabsenceofthetimes,thepursuitofthenumberoftimesandeventhepursuitofqualityandageofemotionstodaygraduallyintotheconsumerera.Spendingtimeintheemotion,thecompany'ssimilarproductshavealreadyreachedthesametime,homogeneous,withtheenergy,thesameprice,consumersarenolongerpu
6、rsuethequality,functionalityandprice,butthecomfort,convenience,safety,comfort,speed,jumpaction,environmentalprotection,clean,happy,fun,etc.,consumersareincreasinglyconcernedabouttheproductwhetherfortheirownlifeenergy,enrich,comfort,beautyandspiritualquality,andexceedconsumerexpectationsinthep
7、re-sale,sale,after-salesserviceandadvice.Inotherwords,peopletodayarelookingforisanpsychologicalsatisfactionandasenseoffulfillment/1thecommodity,highvalueaddedgoodsandservices,thepursuitofvaluesandsenseofdiversity,individuality,andtheintangibl
