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1、2015经济学人双语阅读LondonFashionWeekWITHitswhirloffrocks,modelsandmillion-dollardealsLondonFashionWeekhasalwaysbeenratheraclosetedaffair,accessibletofew・Amateurfashionistashavehadtowaitforglossymagazinesandblogstotellthemwhattowearnext・ButatthesecondofLondon'sbiannu
2、alfairs,whichranfromSeptember13thto17th,thatwasstartingtochange.AroundhaIftheshowswerelive-streamedtotheinternetandTVchannelswithbulletinsbroadcasttocommuterswaitingatundergroundTubestops・Afreepop-upcinemascreenedfashion-themedfilms.ThispushtobringFashionWeek
3、toawideraudienceislikelytopayoff.Thoughunaffordabletomostshoppers,highfashionisthebeatingheartofhigh-streetretail・MorewearableversionsofthetransparentoutfitsthatentertainedaudiencesinLondonthismonthwillsoonappearinshopsupanddownthecountry.Intheweekfollowingla
4、stSeptember'sshows,onlinefashionsaleswereup45%,accordingtoVeInteractive,ane-commercefirm.CarolineRush,chiefexecutiveoftheBritishFashionCouncil(BFC),whichorganisesFashionWeek,expectsthatthedigitalbuzzsurroundingtheeventwillpushbuyers1orderswellbeyond£100m($160
5、m).ThechangesseenattheshowsarepartofawiderefforttobringabusinesslikeapproachtoBritishfashion.Londonhaslongbeenfetedasabreedinggroundforbrilliantdesigners・Manyofthem,includingJohnGallianoandAlexanderMcQueen,trainedatCentralStMartins,acollegeknownforturningouts
6、kilfuloriginals.Butatendencytofocusonartoverbusinesshasmeantthattoomanydesignershavefailedtomakethemostoftheircriticalacclaim・LondonFashionWeekhaslongbeenseenasthetiddlerofthe"bigfour"globalshows,overshadowedbythespectaclesinMilan,NewYorkandParis・TheBFCwantst
7、ochangethat・Since2009,whenitappointedMsRush(itsfirstfull-timechiefexecutive)thecouncilhaspushedtomakeyoungdesignersmoremarketsavvyandencouragegreaterinvestmentinfashion.InJanuaryitappointedanewchairman,NatalieMassenet,theAmericancreatorofNet-a-Porter;anonline
8、fashionshopthatlastyearsawsalesof368m,asitschairman.MsMassenethassaidshewantstostopMbusiness”beingseenasadirtywordinfashion.Thatmaynotbeasfar-fetchedasitsounds.Britain'sfashionbusinessadd
