hpe公司关系营销策略及流程优化研究

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1、华北电力大学硕士学位论文AbstractDuetotheinte孕ationofme酉obaleConomy，t11eintensecompetitionbetweenente印risesandthehomogenizationofindustrialproducts，mem破etingenViro姗entofCommoditymarketsbecomeeVencomplex，aIldmoredimcultforente印dsestocopewith．WanttosuI哳veintllecurrentmarketenViromnent，compani

2、esmustleanlandabsorbtheadvallcedmarketingtheoryandeXp耐ence，continuetobroadeIlhofizons，strivetoirulovate，inordertoacllieVe10nger．tenndeVelopment．CustomerRelationsmpMarketingisderiVedonthebaSisoftraditionalmarketingtlleory，developed舶mthe”custom小ceIltric”marketingconcept，aSthebasi

3、sof1e锄ingandpmcticeformallycompaIliesatthisstage．Basedonneally30yearSofapplications，ithaspmVentobee虢ctiVefor10n哥temdeVelopmentofent印rises，becomingmepmtectionofco印orateexistenceaIldcontimlousdeVelopment．TllispapercombinestheHugePowercompany’sorganizationalstnlctureandproductsale

4、scondition，ⅡlI．0u曲theSWOTaJlalysistoproVethecompany’scustomerresourcesbeingaseriousunderestimateoreVenwaSte．ByCustomerRelationshipMarketingaIldCustomerRelationshipMaIlagement，HPEcompallycouldputthecustomerresourcesasthefocustothedevelopmentandutilization，whichisabletofomlanewco

5、mpetitiveadVantageofente巾riseValue．DuetomeexistingproblemsofHPEcompany’sorganizationandmarketing，mispaper西Veoutthe如rthersuggestionsforimproVementandstrategiesforthe凡turedeVelopmentofastrongtheoreticalguidance．Thmu曲thiscasestudy，theimpl锄entationofCustomerRelationshipMarketingism

6、einevitableresultofmarketdeVelopment．Companiescouldnotonlycareabouttheimmediateinterest锄di印oretheestablishmentofcustomerrelationships，onlytomaintainwithourcustomerslong-teml，stable，andwin‘winpannersllipinordertobuildcustomersatisfa“onandcustomerloyalty，andultimatelygainmorecust

7、omersValueaJldtomeettheente印rise’ssurviValanddeVelopmentneedsforente叩risestocreate黟eaterprofitmar百nsKeywords：customerse舯entation；relationshipmarketing；customerrelationshipmarketingstrateg)，；customerrelationshipmanagement．II华北电力大学硕士学位论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯．．IABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯II