hpe公司关系营销策略及流程优化研究-(10050)

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1、华北电力大学硕士学位论文AbstractDuetotheinte孕ationofme酉obaleConomy，t11eintensecompetitionbetweenente印risesandthehomogenizationofindustrialproducts，mem破etingenViro姗entofCommoditymarketsbecomeeVencomplex，aIldmoredimcultforente印dsestocopewith．WanttosuI哳veintllecurren

2、tmarketenViromnent，companiesmustleanlandabsorbtheadvallcedmarketingtheoryandeXp耐ence，continuetobroadeIlhofizons，strivetoirulovate，inordertoacllieVe10nger．tenndeVelopment．CustomerRelationsmpMarketingisderiVedonthebaSisoftraditionalmarketingtlleory，devel

3、oped舶mthe”custom小ceIltric”marketingconcept，aSthebasisof1e锄ingandpmcticeformallycompaIliesatthisstage．Basedonneally30yearSofapplications，ithaspmVentobee虢ctiVefor10n哥temdeVelopmentofent印rises，becomingmepmtectionofco印orateexistenceaIldcontimlousdeVelopmen

4、t．TllispapercombinestheHugePowercompany’sorganizationalstnlctureandproductsalescondition，ⅡlI．0u曲theSWOTaJlalysistoproVethecompany’scustomerresourcesbeingaseriousunderestimateoreVenwaSte．ByCustomerRelationshipMarketingaIldCustomerRelationshipMaIlagement

5、，HPEcompallycouldputthecustomerresourcesasthefocustothedevelopmentandutilization，whichisabletofomlanewcompetitiveadVantageofente巾riseValue．DuetomeexistingproblemsofHPEcompany’sorganizationandmarketing，mispaper西Veoutthe如rthersuggestionsforimproVementand

6、strategiesforthe凡turedeVelopmentofastrongtheoreticalguidance．Thmu曲thiscasestudy，theimpl锄entationofCustomerRelationshipMarketingismeinevitableresultofmarketdeVelopment．Companiescouldnotonlycareabouttheimmediateinterest锄di印oretheestablishmentofcustomerre

7、lationships，onlytomaintainwithourcustomerslong-teml，stable，andwin‘winpannersllipinordertobuildcustomersatisfa“onandcustomerloyalty，andultimatelygainmorecustomersValueaJldtomeettheente印rise’ssurviValanddeVelopmentneedsforente叩risestocreate黟eaterprofitma

8、r百nsKeywords：customerse舯entation；relationshipmarketing；customerrelationshipmarketingstrateg)，；customerrelationshipmanagement．II华北电力大学硕士学位论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．IABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯II