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1、AbstractAbstractAsChinafeedindustryhasundergonearapidexpansionsincereformingandopening,ChinaovertooktheUStobecomethelargestfeedproductionandconsumptioncountryintheworld.however,Chinafeedindustryisnotyetpowerfulbecauseoffactorssuchasmarket,technologyandmanagementetc.
2、Manydomesticenterprisesarefacinglotsofproblemsdifficulttosell,lowequipmentutilizationrateandlowproductionefficiencyYDM(ChengDu)company,adevelopingfeedcompany,withthebackgroundofWestHopegroup.anditisjustonlyamedium-sizeenterprise.Fromthebeginning，YDMwasonlyadistribut
3、ionandsalesfirm,andthen,searchedforOEM,later,withitsownmanufacturingandsalesbusiness,asforthebrand,from“YINHUIER”to“YINGTEMEI”,thisyear,cancelled“YINGHUIER”,using“YINGTEMEI”and“QILONGKANG”,asforthesalesvolume,fromrapiddevelopingtostable,tillnow,withtheslowincreasepe
4、riod.WithNationalcontinuousmacropolicyadjustment,theSpecializationandscaleexpansionoffeedindustryandLivestock.,thepeople'sconsumptiveideaofEHS,theadvancementinfeedindustryandanimalhusbandrytechnology,thefeedindustry'scompetitivepatternchange.Inthisnewsituation,howto
5、makebestuseoftheadvantagesandbypassthedisadvantages,suchascreatingtheopportunitytomarket,avoidingthetraptomarket,diggingtheselfresources,gettingthewaydistinguishwithtraditionalmarketing,becometheYDMcompanyimportantandurgentissues.Thisarticle,analysismacroleveloffeed
6、companiesbyPESTmethod,analysisindustrycompetitivesituationoffeedcompaniesbyporter'sfivecompetitiveforcesanalysis,findoutrareopportunitiesandgreatthreatenofYDMCompany.AnalysisfromthehistoryofYDMCompanyandthecompanypresentsituation,findoutthecompany'suniquestrengthsan
7、dweaknesses.ThenstrategicmatchingbySWOTanalysismethod,sumupoutthemarketingstrategyofYDMcompany.AccordingtothenewstrategymodifyYDMCompany'smarketingplans,andworkoutimplementationschemesandcontinuousimprovementmeasures.TheendofthearticlearemainII万方数据Abstractconclusion
8、stobesummarized,andputforwardthedeficiencyandneedsfurtherresearchtopic.YDMcompanyisChinafeedindustryandhasthemostuniversalcharacteristicsi
