ybl公司营销战略分析

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1、万方数据ABSTRACTAlongwiththeincreasingcompetitioninglobalvalvemarket,manyworld一、坊defamousvalvemanufacturerstransferfactoriestoChina,India,似landorotherSoutheastAsianreglORS．ChinahasbeComethelargestvalvemanufacturingcountry．Asthenationaleconomicgrowth,thevalveindustryhasbeenrapidlydevelop

2、edandfacesfiercecompetitionandseverechallengesChina．YBLCompanymaintainsgooddevelopmentsincethedevelopmentintheChinesemarket．However’thevalvemanufacturingindustrybPAx)mefiercecompetitiveinChina,fortheentriesofmanyforeignvalvemanufacturersandtherapidgrowthofdomesticvalvemanufacturers．

3、Insuchacompetitivemarketenvironment,thevalveenterprisesaredifficulttodevelopandstabilizethemarketwithoutfollowingthemarketdevelopment,makingmarketingstrategyandstrategyinnovation．YBLcompaniesalsorecognizetheimportanceofmarketingstrategic，butitistheproblemforvalveenterpriseshowtoputt

4、heproductsintomarketquicklyandefficiently,howtoestablishgoodmarketingchannel?Inthisthesis．ItakeYBLChineseCompanyastheresearchobject．First,analyzesthemicroscopicallymanagementenvironment,industryenvironment,socialdemandenvironmentbasedonthetoolsofPESTandFive—Forces．Model．Second,disse

5、ctsthecompetenceofenterprise，andmakestheanalysisofSWOfFinally,drawsupthemarketingstrategyofYBLCompanybasedonthetoolofSTPcombiningwiththedomesticvalveindustrymarketconditions；givesavailableproposalbasedon4Eindustrialgoodsmarketingtheoryinordertoachievethecompanysalesstrategicobiectiy

6、esthatdoubledsalesinthefouryears．ThisstudyofYBLCompanymayhelpmanagementtounderstandofthecurrentpredicamentofmarketing，provideguidancetotaketherightmarketingstrategy．ItalsoprovidesreferencetodevelopmarketforYBLCompanyinChina．Atthesametime，thereisenlightenmentandreferenceforthemarketi

7、ngstrategyresearchofvalveindustryenterprise．KEYWORDS：Valveenterprise；Marketingstrategy；4ETheory万方数据目录中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯iiiABSlRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．iv目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一vl引言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一71。1论文选题背景⋯⋯⋯⋯

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