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ID:32134894
大小:7.03 MB
页数:62页
时间:2019-01-31
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1、万方数据ABSTRACTAlongwiththeincreasingcompetitioninglobalvalvemarket,manyworld一、坊defamousvalvemanufacturerstransferfactoriestoChina,India,似landorotherSoutheastAsianreglORS.ChinahasbeComethelargestvalvemanufacturingcountry.Asthenationaleconomicgrowth,thevalveindustryhasbeenrapidlydevelop
2、edandfacesfiercecompetitionandseverechallengesChina.YBLCompanymaintainsgooddevelopmentsincethedevelopmentintheChinesemarket.However’thevalvemanufacturingindustrybPAx)mefiercecompetitiveinChina,fortheentriesofmanyforeignvalvemanufacturersandtherapidgrowthofdomesticvalvemanufacturers.
3、Insuchacompetitivemarketenvironment,thevalveenterprisesaredifficulttodevelopandstabilizethemarketwithoutfollowingthemarketdevelopment,makingmarketingstrategyandstrategyinnovation.YBLcompaniesalsorecognizetheimportanceofmarketingstrategic,butitistheproblemforvalveenterpriseshowtoputt
4、heproductsintomarketquicklyandefficiently,howtoestablishgoodmarketingchannel?Inthisthesis.ItakeYBLChineseCompanyastheresearchobject.First,analyzesthemicroscopicallymanagementenvironment,industryenvironment,socialdemandenvironmentbasedonthetoolsofPESTandFive—Forces.Model.Second,disse
5、ctsthecompetenceofenterprise,andmakestheanalysisofSWOfFinally,drawsupthemarketingstrategyofYBLCompanybasedonthetoolofSTPcombiningwiththedomesticvalveindustrymarketconditions;givesavailableproposalbasedon4Eindustrialgoodsmarketingtheoryinordertoachievethecompanysalesstrategicobiectiy
6、esthatdoubledsalesinthefouryears.ThisstudyofYBLCompanymayhelpmanagementtounderstandofthecurrentpredicamentofmarketing,provideguidancetotaketherightmarketingstrategy.ItalsoprovidesreferencetodevelopmarketforYBLCompanyinChina.Atthesametime,thereisenlightenmentandreferenceforthemarketi
7、ngstrategyresearchofvalveindustryenterprise.KEYWORDS:Valveenterprise;Marketingstrategy;4ETheory万方数据目录中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯iiiABSlRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.iv目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一vl引言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一71。1论文选题背景⋯⋯⋯⋯
8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一7
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