广西农村信用社电子银行业务发展战略分析

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1、cooperativesareveryfavorabledevelopmentofelectronicbankingWiththehelpoftheSWOTanalysisandtheBostonMatrixpoints，qualitativelyanalyzingGuangxiRuralCreditelectronicbankingstrategy，Itshowsthattheopportunitiesoutweighthet11reats，theadvantagesoutweighthedisadvantagescometothedevelopmentofelectronicbanking

2、，electronicbankingisthebusinessofthestarclass，andshouldthereforebefocustotaketheaggressivestyletheOSstrategy．Firstlythestrategicobjectives“basedonGuangxitothewholecountry，thetransformationofinnovativeideas，accelerateinnovation，andchangetheprofitmodel，andcreatefirst-classbrandofelectronicbanking”ises

3、tablished．ThenUndertheguidanceofthestrategicobjectives，togetherwiththeoriesofstrategy,combinedwiththeactualsituation，theoverallstrategy“Customerservicecenter,touniteallforcesthatCanbeunited，walkencirclingthecities，urbanradiationruralroutes，adhereunswervinglyinnovation，openblueoceanbase，createpersona

4、lizedRedSeabase，castingtheleadingbrandofelectronicbanking”isformulated．Finally,Fromtheexternalandinternaldevelopmentstrategy,thespecificimplementationmeasuresofGuangxiRuralCreditElectronicBankingwasformulated．FortheexternalstrategyRuralCreditsystem，strategicalliances，tradestrategicalliances，horizont

5、al，forward，totheUnion，thefourstrategicallianceimplement．FortheinternalstrategyRuralCreditsystem，specificimplementationmeasureswasformulatedfrominternalstrategicproductlinefromthebusinessstrategy,humanresourcedevelopment，optimizetheorganizationalstructure，marketing，andtoformulatespecificimplementatio

6、nmeasures．KEYWORDS：FinanceRuralcreditelectronicbankdevelopmentstrategyV目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯III第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1研究目的和意义⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯．11．2研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯．21．2．1国内电子银行行业发展现状及趋势⋯⋯⋯⋯⋯⋯⋯⋯．⋯．．．21．2．2发展电子

7、银行对银行的重要意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．2．3电子银行发展中存在问题⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯．⋯⋯31．3相关理论文献综述⋯．．．．．⋯⋯．⋯⋯⋯⋯．．⋯⋯⋯⋯．⋯⋯51．3．1战略相关理论综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯51．3．2电子银行相关理论文献综述⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯．．61．3．3相关理论文献总结．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．81．4研究的内容、方法及路径⋯⋯⋯⋯⋯⋯